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A hand removes the cap from a coral-colored serum bottle beside two other pastel bottles on a glass shelf, showcasing three facial serums from MÁDARA Organic Skincare: Retinol Alternative, Niacinamide Alternative, and Kojic Alternative, against a minimal light background

Plant alternative serums for every skin need — no irritation, no sun sensitivity, no harshness. 

Plant alternative serums for every skin need — no irritation, no sun sensitivity, no harshness. 

Natural & Organic
Vegan-Friendly
MÁDARA Organic SkincareB Corp Logo product photo on plain background.
Cruelty-Free
Dermatologically Proven

Re-defining skincare rules

Created in close collaboration with biotechnologists, chemists and dermatologists, our advanced alternative serums target most common skin concerns, including hyperpigmentation, wrinkles, uneven tone and breakouts, all while respecting and protecting your skin.

Retinol Alternarive Plant-Powered Serum initials

BOOSTS FIRMNESS AND ELASTICITY

-40% Outlet

Type: RETINOL ALTERNATIVE

Plant-Powered Serum
Regular price  €46,95 Sale price  €28,17

Most beneficial for

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Reduces skin texture
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Softens the look of wrinkles and lines  
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Promotes a firmer-looking skin 
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Adds radiance 
Botanic Niacinamide Alternative 5-in-1 Serum initials

REDUCES BREAKOUTS AND OILINESS 

-40% Outlet

Type: NIACINAMIDE ALTERNATIVE

Niacinamide Alternative 5-in-1 Serum
Regular price  €40,95 Sale price  €24,57

Most beneficial for

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Balances oily, acne-prone complexions 
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Calms redness
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Promotes even-looking skin tone
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Brightens dark spots 
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Hydrates the skin 
Kojic Alternative Pigment Serum initials

MINIMISES PIGMENTS AND SPOTS 

-30% Outlet
Regular price  €46,95 Sale price  €32,87

Most beneficial for

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Targets hyperpigmentation
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Reduces the look of dark spots
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Works on brown and grey patches 
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Promotes healthy-looking and radiant appearance  

Over 365 530 customers
across 76 countries.

“My skin is too sensitive to conventional retinol and I don't like it to become reactive to the sun. This product solves these problems and feels so good on the skin! The real effects can already be felt after a few weeks.”

-Amelie, MADARACOSMETICS.COM 

“My skin is too sensitive to conventional retinol and I don't like it to become reactive to the sun. This product solves these problems and feels so good on the skin! The real effects can already be felt after a few weeks.”

-Amelie, MADARACOSMETICS.COM 

Over
365 530
customers
across 76
countries
.

19 years of experience icon

19 years of experience

4M+ products sold per year

free delivery icon with truck

Free delivery on orders from €50

free returns icon

Free 30-day returns

19 years of experience

4M+ products sold per year

Free delivery on orders from €50

Free 30-day
returns

RETINOL ALTERNATIVE
PLANT-POWERED SERUM

More firmness.
More elasticity.

Boosts firmness
and elasticity

Load video:
Madara Retinol Alternative Plant-Powered Serum for even skin tone, hydrated skin

potent plant actives

Bidens Pilosa

visible results

no sun-sensitivity

Madara

suitable for sensitive skin

oakleaf

safe for pregnancy & breastfeeding

potent plant actives

Bidens Pilosa

visible results

madara

no sun-sensitivity

birch leaf

suitable for

sensitive skin

oak leaf

safe for pregnancy & breastfeeding

Dermatologically proven to match synthetic retinol’s regenerative powers with none of its drawbacks.

100%

Confirm smoother skin

confirm smoother skin*

Dermatological trial — 10 volunteers,
8 weeks of use.

90%

Had improved skin elasticity

had improved skin elasticity*

Dermatological trial — 10 volunteers,
8 weeks of use.

80%

Saw more even skin tone

Saw more even skin tone*

Dermatological trial — 10 volunteers,
8 weeks of use.
*Dermatological trial — 10 volunteers, 8 weeks of use.

Results you can see

facial skin before madara kojic pant-powered retinol alternative serum facial skin before madara kojic pant-powered retinol alternative serum
facial skin after madara kojic pant-powered retinol alternative serum facial skin after madara kojic pant-powered retinol alternative serum

Results you can see

-40% Outlet

Type: RETINOL ALTERNATIVE

Plant-Powered Serum
Regular price  €46,95 Sale price  €28,17
-40% Outlet

Type: RETINOL ALTERNATIVE

Plant-Powered Serum
Regular price  €46,95 Sale price  €28,17

BOTANIC NIACINAMIDE
ALTERNATIVE 5 IN 1 SERUM

One serum.
Five benefits.

Reduces breakouts
and oiliness

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madara niacinamide product photo  and  texture

1

A BALANCED AND CALMED COMPLEXION

2

LESS VISIBLE BREAKOUTS

3

A MORE EVEN SKIN TONE

4

REDUCED APPEARANCE OF DARK SPOTS

5

HYDRATED, FRESH-LOOKING SKIN

1

A BALANCED
AND CALMED
COMPLEXION

2

LESS VISIBLE
BREAKOUTS

3

A MORE EVEN
SKIN TONE

4

REDUCED
APPEARANCE
OF DARK SPOTS

5

HYDRATED, FRESH-
LOOKING SKIN

birch leaf

This multitasking natural niacinamide alternative is dermatologically proven to improve your skin's appearance just as effectively as synthetic niacinamide.

97%

claim skin feels smoother

claim skin feels smoother

Dermatological trial, 30 users with sensitive skin,
4 weeks of use.

93%

observed less oily skin

observed less oily skin*

Dermatological trial, 30 volunteers,
4 weeks of use.

83%

say it reduces the look of breakouts

say it reduces the look of breakouts*

Dermatological trial, 30 volunteers,
4 weeks of use.
*Dermatological trial, 30 volunteers,
4 weeks of use.

Results you can see

facial skin before madara niacinamide serum facial skin before madara niacinamide serum
facial skin after madara niacinamide serum facial skin after madara niacinamide serum

Results you can see

”I really like its texture, which gives a sensation of freshness and leaves the skin feeling soft! In terms of results, as someone with oily, acne-prone skin, I've already noticed several improvements!”

Carla-Lucia, MADARACOSMETICS.COM

-40% Outlet

Type: NIACINAMIDE ALTERNATIVE

Niacinamide Alternative 5-in-1 Serum
Regular price  €40,95 Sale price  €24,57
-40% Outlet

Type: NIACINAMIDE ALTERNATIVE

Niacinamide Alternative 5-in-1 Serum
Regular price  €40,95 Sale price  €24,57

KOJIC ALTERNATIVE
PIGMENT SERUM

Pause your
pigments.

Minimises pigments
and spots

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DESIGNED TO GENTLY TACKLE DARK SPOTS AND KEEP THEM FROM COMING BACK FOR SKIN THAT'S MORE EVEN, MORE LUMINOUS

Powered by plant-based actives, the formula delivers results comparable to conventional kojic acid. 

100%

agree the skin appears clearer

agree the skin appears clearer*

Dermatological trial, 30 volunteers,
8 weeks of use.

97%

say the skin looks brighter and more even

say the skin looks brighter and more even*

Dermatological trial, 30 volunteers,
8 weeks of use.

90%

noticed less visible pigment spots

noticed less visible pigment spots*

Dermatological trial, 30 volunteers,
8 weeks of use.
*Dermatological trial, 30 volunteers,
8 weeks of use.

Results you can see

facial skin before madara kojic alternative pigment serum facial skin before madara kojic alternative pigment serum
facial skin after madara kojic alternative pigment serum facial skin after madara kojic alternative pigment serum

Results you can see

“My spots have diminished considerably and my complexion is luminous and much more harmonious. Combined with an SPF 50 sun cream, the serum's effects are truly beneficial.

Amelie, MADARACOSMETICS.COM 

-30% Outlet
Regular price  €46,95 Sale price  €32,87
-30% Outlet
Regular price  €46,95 Sale price  €32,87

100% biodegradable formulas free from parabens, silicones, mineral oils, artificial and animal-derived colourants, synthetic fragrances and other questionable ingredients.