Sleek packaging, effective formulas, minimal fuss.
Here is your simple skin care guide for men to stay handsome.

With the rising popularity of barbershops and beard care product lines, it is obvious that you guys do take care of your looks, but it is not very common for men to be crazy about skin care, multi-masking, and multiple product skin care layering. At least no one is talking about it out loud.

Your skin is the first thing that everyone notices, right after your clothing. While you can change clothes every day, you can`t swap your face that easily, right? So this is a good reason to take care of it, starting from today.

We all know the old and absurd saying that men age like a fine wine, naturally looking better and better by the year, but there is nothing charming about dehydrated and neglected skin. It is time to step away from the misconception that skin care is a strictly feminine joy as it is not true – even if you`re the only guy in your wolf pack with a face toner and a mask in your beauty arsenal. We’ll see who has the last laugh when the first wrinkles appear on others while you are still walking around with great, radiant skin.

Whether your starting point is just toothpaste and deodorant or you are a skin care pro with an advanced regimen that every woman would be jealous of, read these skin care rituals – the basics for beginners and the additional extras for dedicated groomers. Your skin will thank you today and tomorrow, trust us.

SIMPLE ROUTINE

BASICS FOR THE LAZY ONES

1

CLEANSE IT

Wash your face twice a day – yes, there is no other option. Doing this first thing in the morning helps to awaken the skin, whereas at night you can clean off all the dirt, micro particles of pollution and pore-clogging bacteria. Purifying foam regulates oily zones while soothing dry areas, and the skin feels refreshed and soft.

PURIFYING FOAM

HOW TO USE
Splash your face with warm water to open up the pores. Then squeeze a golf-ball size amount of the cleansing foam into the palms and work it in to your skin with circular movements.  Wash it off with cold water to close the pores, and pat dry with a towel.

2

EXFOLIATE IT

Pharrell Williams once said that he “exfoliates like a madman”. Have you even seen him?! It looks like this man is ageing in reverse! So if this is the secret of eternal youth, make sure to master it as well. Better to start slowly by exfoliating twice a week to remove dead skin cells and all the bad stuff, leaving your face looking smooth as hell. Plus – scrubbing the face before shaving helps to remove ingrown hair and bumps, as well as gives you a cleaner cut.

MADARA EXFOLIATING
OIL-TO-MILK SCRUB

HOW TO USE
Meet one of the coolest exfoliating formulas right now – oil-to-milk scrub, which smoothly transforms into a delicate cleansing milk. It contains apricot and oat oils, exfoliating volcano sand to deliver effective skin treatment. Squeeze into dry palms and massage over dry skin in circular motions, then add a splash of water to melt the oil into a delicate milk and rinse off.

3

MOISTURISE IT

The absolute minimum and the holy grail of every skin care regimen. No, you can’t skip this step but don`t worry, once you start moisturising, you’ll never go back. Starting from your 20s, the skin cells can`t hold as much moisture as they used to. The moisturiser does the hydrating job while supplying the skin with ingredients that strengthen its barrier and stimulate collagen production. You know the old wise saying that you must drink a glass of water after every glass of hard liquor to avoid a hangover the next morning? Well, the moisturiser does the same for your skin, helping to tackle all the skin wrecking agents and therefore delaying the “skin hangover”.

SMART ANTIOXIDANTS FINE LINE
MINIMISING DAY FLUID

HOW TO USE
Apply generously every morning and evening to a clean face and neck to boost the skin’s natural vitality. Smart Antioxidants target the early signs of ageing by supressing the formation of free radicals, neutralising them and repairing skin cells. Reduces 90% of free radical damage.

4

SPF IT

Sunscreen is something you should commit to all year round – yes, without compromise! The sun rays can even reach you through clouds or windows so there is no excuse for not doing it. Nothing will age and damage your skin faster than the sun so SPF 15 is the absolute daily minimum (but we recommend SPF 30). Also, it is very important to check the ingredients and choose the sunscreen that is good for your health and the planet.

PLANT STAM CELL AGE-DEFYING
FACE SUNSCREEN SPF30

HOW TO USE
Apply it over your daily moisturiser every morning and use all year round. It works to prevent all types of sun damage, including dryness, wrinkles, pigmentation, dark spots and loss of volume.

ADVANCED GROOMER`S EXTRAS

BUILD UP your routine with these steps

MASK IT

Long gone are the days when face masks were associated with green cucumber slices and a thick cover of pink, strawberry aroma-infused creams on housewives` faces. Today the face mask is a very cool and even futuristic unisex product that tackles various skin issues and helps to improve your look in the long term. You don`t have to spend all morning in the bathroom – use the mask while brushing your teeth, cooking an omelette for your partner or watching your favourite sports game with your buds. Or you can do it while sleeping, which is also one of the best things about face masks nowadays. There are so many great face masks and you can actually become a real multi-masking Jedi by mastering all of them, depending on your skin type. This is the next level of skin care, and we are proud that you have reached it.

HOW TO USE
Be smart about the skin care! Give your skin a pollution and ageing antidote with this double action treatment. It purifies and promotes skin cell renewal and works to reduce the first signs of ageing and recharge the skin with energy. Plus, the black texture looks super cool when applied on face. Apply to clean skin, leave for 5-10 minutes and rinse. Then apply a moisturiser. Use 2-3 times a week.

USE EYE CREAM

Those dark circles and under-eye bags after a rough night out or a non-stop work marathon with very little sleep? Not pretty. The skin area around the eyes is very delicate, therefore it requires special treatment. Choose anti-fatigue eye cream to reduce fine lines, dark circles and puffiness.

SMART ANTIOXIDANTS
ANTI-FATIGUE EYE RESCUE CREAM

HOW TO USE
This eye cream is a real superhero – try it to believe it! It firms and smoothes away the fatigue, hydrates, and brightens. Apply 4 small drops around the eye and pat into the skin. Use every morning and night before moisturiser to enjoy the best results.

OIL IT UP

There is nothing greasy about face oils. Organic and freshly pressed oils penetrate deeper than other face products – try it for the first time and you’ll see the results right away. Seed oils provide strong antioxidant benefits and help to reduce the signs of sun damage and ageing. They strengthen the skin barrier and promote its hydration. This product really is a one way ticket to healthy and radiant skin – whatever your skin type. Plus, the oil will also nourish and hydrate your beard, so it is multifunctional.

SUPERSEED RADIANT ENERGY
ORGANIC FACE OIL

HOW TO USE
If you are new to this and afraid to leave the house as shiny as a freshly cooked pancake (even though we promise, it won`t happen!), first try the oil as a night treatment. Apply a few drops straight on to skin after cleansing and toning or mix it into your moisturiser. But don’t worry, you are safe to use it twice a day.