About Us
Over thousands of years, the harsh Northern climate has nurtured plants with extraordinary properties. Those deep roots, bitter leaves, and rough bark have healed wounds and saved lives.
Now, in the 21st century, MÁDARA challenges the assumption that plant-derived skincare and makeup are less effective.
Founded in Latvia, MÁDARA transforms Nordic botanicals into high-performing, certified organic skincare and makeup. Our mission is to merge the purity of nature with the power of science — creating products that are both effective and ethical. With a fully integrated structure — from in-house R&D and manufacturing to design and marketing — we ensure total quality control and brand consistency. This unique setup empowers us to react quickly to trends, launch new products efficiently, and support our partners with comprehensive marketing assets and training.
Lotte’s fascination with nature’s treasures grew into a serious research interest. MÁDARA pioneered Northern ingredient innovations 15 years ago in partnership with biologists and dermatologists.
From revitalising birch water to antioxidant-rich herbs and even mushrooms, we extract our actives from natural sources to deliver the highest concentrations of essential nutrients that help improve skin condition.
