If your grooming routine is one of the crazy good examples that incorporate not just plain water, soap and deodorant but also a face moisturizer, we congratulate you – you really are on the right path. Just let us suggest adding this one magic formula that will truly transform your facial skin and might work some treating magic. Believe us, it’s worth it!

Some time ago people used to say that a real cowboy smells like whiskey, horses, sweat and cigars and obviously taking care of your facial skin did not fit this “overly-manly” set. But thankfully those times are long gone and now it’s only normal and self-evident that a man can – and should – take care of himself. And yes, that includes not only going extra obvious measures with personal hygiene, but also thinking about all the tackles your skin has to face during the day.

Pollution, UV rays, not always the best lifestyle choices (yeah, we’re talking about those parties all weekend long and super long office hours) takes a toll on your skin and sometimes results in breakouts, dullness, small lines and wrinkles that we all want to delay. That’s why a good moisturizer is a must – and we’re proud of you if you already have one in your arsenal. But if you want the skin to really thank you, add one product you might find in your girlfriend’s skin care collection – although we highly suggest getting one for yourself as well. Meet serums, the skin care superheroes.

SO, FIRST THINGS FIRST

WHAT IS A SERUM?

Skin serum is a lightweight, usually water or oil-based liquid product that easily spreads and absorbs in your skin. They are highly concentrated formulations that sink into the skin quickly.

OK, BUT

WHY IS IT SO GOOD?

The molecules of a serum are way smaller than the ones found in creams and lotions, allowing the ingredients more precisely and deeply penetrate the skin. Therefore they can deliver an intensive dose of ingredients that can address concrete skin complaints.

SOUNDS GOOD.

HOW DO I APPLY IT?

Serums are usually applied to skin after cleansing and right before moisturizing with a cream. Yes, every morning and evening. And the best way is to establish a long-term relationship with a serum, as it will guarantee firmer, smoother and healthier skin as you age.

ALRIGHT, I NEED IT.

WHEN TO START USING IT?

Actually it’s never too soon to start using serums. Apply your serum before the signs of damage occur and you’ll enjoy firmer, healthier and younger looking skin longer. Sounds good, right?

BUT HOW

TO CHOOSE THE ONE?

Of course, you can find many formulations that tackle various skin care problems like dryness, blotchiness, discoloration, first signs of ageing and many more. If you don’t want it to be super complicated, we suggest choosing a serum that will take care of your skin’s immunity, therefore it will improve the overall condition of the skin, like MADARA INFINITY DROPS IMMUNO-SERUM. This serum boosts your skin’s self-defence abilities, gives an extra dose of moisture and leaves your skin smooth, brighter and more uniform.

INFINITY Drops Immuno-serum
Anti-sensitivity, anti-redness, less breakouts Learn More
INFINITY Drops Immuno-serum
€85.00
INFINITY Mist Probiotic essence
Replenishes hydration, comfort and protection Learn More
INFINITY Mist Probiotic essence
€40.00