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What contributes to an ageing face?
It’s not just about lines and wrinkles, but also the decrease in facial volume.
VOLUME = YOUTH
The secret of looking younger, well-rested and happier, is plump and healthy skin. Even more – it seems like ‘plumper’ and ‘thicker’ are the key words that have replaced ‘smoother’ and ‘tighter’ as the most covetable skin attributes.
Smoothing out the wrinkles is just one approach to fighting the first signs of ageing – right now everyone is getting more and more concerned about the fullness and plumpness of the skin, and the increasing popularity of cosmetic filler injections is just one fact that proves it. As we age, a loss of collagen and underlying fat in certain areas of the face can lead to a sunken appearance. And no one wants that.
LOSING THE TRIANGLE OF YOUTH
Ageing is not only about lines and wrinkles, but also the decrease in skin volume. The human face ages as a result of textural wrinkling of the skin’s surface, as well as changes in the 3-dimensional (3D) topography of the underlying structures.
Not only your skin, but also its supportive soft tissue (subcutaneous fat, muscle) is affected by the ageing process. Subcutaneous fat plays a significant role in a youthful appearance. A youthful face is characterised by an even, balanced distribution of both superficial and deep fat that confers well-rounded facial features and fullness of cheeks.
High cheekbones, defined jaw line and smooth skin are the defining features of the V-shaped triangle of youth.
As we age and lose facial volume, the contour of the face changes. Fat pads get thinner and descend, skin sags and drops downward. The loss and downward movement of fat pads can also make the face appear deflated and sunken in the cheek area.
Defined jaw line, high cheek bones and plump skin. Smooth and radiant skin surface. Firm, V-shaped facial contours.
THE FIRST SIGNS OF AGEING
The skin becomes thinner and starts to lose its defined contours. The face becomes less plump and radiant. The skin cell division rate and collagen production slow down. Tissue becomes weaker.
As sagging progresses, fine lines and wrinkles appear. Your skin loses its firmness and elasticity. The skin loses collagen, gives in to gravity and starts to sag. The density of the skin surface changes, and the structure of the deeper layers alters.
BIRCH WATER + BIO COMPLEX = FOCUS ON REJUVENATION OF THE SKIN
Combining a powerful fusion of revitalising birch water and firming amino acids can restore the lost volume and smooth deep wrinkles, re-sculpting any sagging.
BIOTECHNOLOGICALLY DERIVED AMINO-LIPID = FOCUS ON RESTORING YOUTHFUL VOLUME AND FIRMER V-SHAPED CONTOURS
Amino-lipid has a volume-restoring effect, it reduces deep wrinkles and improves elasticity of the skin, as was demonstrated on volunteers. This ingredient can be described as a natural and non-invasive alternative or complimentary treatment to skin fillers.
As more and more people get cosmetic injectable fillers to sculpture the face and halt the signs of ageing, there are inevitably some who end up looking overfilled. But there are other ways to add volume subtly – not to mention, less invasively. The injectable filler approach inspired us to create a volume-restoring solution which is efficient, yet non-invasive. This is the best solution for individuals who are looking to prevent or reverse volume loss without an invasive approach or for combining the cosmetic therapy with injectable fillers or other treatments.
Inspired by the growing beauty injection trend, MÁDARA decided to create a potent yet natural and non-invasive plumping and volume restoring treatment for all types of mature skin.
The new RE:GENE mask completes our TIME MIRACLE anti-ageing range and joins the facial mask collection, providing new skin care and age-defying benefits. Especially beneficial for those who wish to prevent or reverse skin volume loss without an invasive approach. Can be used as a cosmetic therapy to support and complement other beauty treatments.
1 Placebo-controlled study, 8 weeks, 12 volunteers, cheek volume measured by fringe projection.
2 In vivo study, 6 weeks, 20 volunteers, effect compared to anti-ageing lipopeptide on the market.
This article was originally published in the first edition of N-BEAUTY, journal of organic beauty by MÁDARA Organic Skin Care.