Over thousands of years, the harsh Northern climate has nurtured plants with extraordinary properties. Those deep roots, bitter leaves and rough bark have healed wounds and saved lives.

Now, in the 21st century, we transform the timeless wisdom and sensuality of Northern nature into clean skincare and makeup that is truly respectful towards your skin.

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than skin

We believe that the best skincare is the kind of care that goes deeper than skin. Not just to make us look better, but to make us feel and act better.

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Join our mailing list for contemporary tales, generous offers, wild beauty tips and notes from the Northern forest.

Sign up and take a gift with your next order –
Custom Actives Plant Stem Cell Concentrate (17.5 ml).

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From gentle cleansers and intense moisturisers to exquisite serums, omega-bursting facial oils, skin-friendly makeup, and more.

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Journal | 6 minute read

7 Incredible MÁDARA Ingredients For The Ultimate Northern Beauty Experience

From revitalising birch water, which is also a popular Northern detox drink, to purifying mud from a local forest lake, dating back more than 4000 years.

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Let’s go beyond the looks and cheer each other up with playful reminders of the things that make us feel truly beautiful and truly alive.

At least once in your lifetime, swim naked in a lonely forest lake and feel the deep cool waters caress your body


Get up before dawn. Go to see the sunrise. Don’t take photos, don’t post. Don’t even tell anyone


Go somewhere. Leave your headphones at home. Listen to the bees humming, birds singing and forest branches cracking under your feet instead


Let the warm summer winds dry and style your hair from time to time


See a beautiful wildflower. Smell it. Caress it. Leave it there


Walk barefoot to feel the ground through and through


Rinse your face in a lake or river


When in nature, close your eyes and hear its music becoming instantly louder and richer


Use #WildBeautyTips to share your favourites

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Skincare expertise

Founded in 2006, MÁDARA pioneered scientific research and Northern ingredient innovations almost 15 years ago.

Our award-winning formulas are natural & organic certified by ECOCERT/Cosmos, developed in collaboration with leading scientists and dermatologists.

Pure ingredients

From arctic berries to aromatic herbs, mineral-rich fossil mud and even mushrooms – discover Northern beauty with our highly-active, nutrient-bursting formulas.

Free from parabens, mineral oils, silicones, PEG, chemical UV filters, microplastics, synthetic fragrances, artificial colourants and other questionable ingredients.

Up for cleaner, more Earth-conscious beauty? Get your little beauty ingredient blacklist and use it as you shop.

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Recyclable packaging

We prefer innovative packaging solutions, including post-consumer recycled plastics, plant-based materials and even recycled ocean waste.

This lets us give a second life to the existing plastic pollution and spare the planet from both CO2 and newly produced plastics. Our bottles, flacons and tubes are recyclable, too.


Dress up your screens

with nature-inspired wallpapers

Little delights for tired eyes and worried minds


asked questions

How long will it take to receive my order?

Delivery takes between 3 to 8 business days. We normally dispatch all orders the next working day. Take note that dispatch may take a little longer during the busiest periods like sales. Find more information by visiting our Shipping & Returns page .

How can I contact your Customer Support?

Reach out via email at [email protected]. Not sure where to start? Our professional skincare advisors are at your service every business day from 9AM to 5PM (GMT +3), just message us via WhatsApp.


Any questions or need assistance?

[email protected]

Be patient with yourself and others. When in doubt, turn to nature. Breathe.