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I AM ALL
BEHIND THE SCENES
Founder of the MÁDARA Organic Skincare brand
Lotte began this adventure more than 10 years ago to give people a clean, natural and certified alternative to conventional skin care, with an ambition to deliver equal and even better results than their favourite conventional cosmetics do.
Today, launching the long-awaited makeup products, Lotte sticks to the same strategy – not to cover or disguise, but to highlight and care.
Celebrating the colour. Inspiring for the different.
Makeup artist Vika is with us since the idea of our MAKEUP range was born – she stands for colour, daring and diversity.
She inspires self-expression, being present at fashion shows and special events at the MÁDARA Organic Makeup retail locations.
Strong online presence. Always step ahead.
One of the main heroes of the MÁDARA OFFICIAL MAKEUP MOVIE. She’s everywhere – based in London, known worldwide thanks to the modern online possibilities. The author of the MÁDARA Wearable Makeup series, which will be presented in our Instagram stories soon.
“No idea is too niche or unusual for London makeup artist Lynski, who experiments with everything from latex to rainbow paints. She is as versed in perfection as she is in a typical placement, meaning her work is fluid and always unexpected.” – Refinery29 UK
The biggest market for MÁDARA Organic Skincare abroad is FINLAND, and a friendship with the Finnish MUA Jenny was born the very moment she learnt: MÁDARA will launch MAKEUP!
She has worked with clients like MM6, Gosha Rubchinskiy, John Lawrence Sullivan and Marimekko, and this Autumn she is taking MÁDARA Organic Makeup to PARIS FASHION WEEK #PFW19 to make the DAWEI fashion show stand out.
“We wanted to create really amazing, beautifully fresh skin,” says @jennyjanssonmakeup, the key MUA of the DAWEI #SS20 show at the #PFW19. Using exclusively MÁDARA Organic Makeup and Skincare, her team created looks that resemble perfectly hydrated and naturally dewy skin. “Then we added the beautiful blue highlight on the top, just to give it a bit of a 90s feel,” adds Jenny.
Our MUSE Liene Podina
Due to her peculiar beauty, she was met with restraint for years, but thanks to her unique appearance and attitude, she now takes part part in the most prestigious world fashion shows, and has already been the exclusive model of Christian Dior and Balenciaga. Two years ago, VOGUE magazine ranked her among the seven freshest and brightest faces on the runway of the Autumn Haute Couture fashion.
And now she is with MÁDARA – one day with Liene Podina and MÁDARA Organic Makeup.
with model Ginta Lapina
Twenty-nine-year-old Ginta has participated in shows of all the major luxury fashion houses, including Dior and Louis Vuitton, as well as Prada and Dolce & Gabbana. She has been photographed for Vogue, Harper’s Bazaar, Love, Elle..., and has been the face of Miu Miu, Sportmax, Marc by Marc Jacobs and Céline. Ginta organises the Unlikely Model Camp to encourage young models to FEEL GOOD IN THEIR OWN SKIN – it is no secret that models often are criticized for wrong parameters in their everyday lives. This year, MÁDARA was among the supporters – this is how the first trial show using MÁDARA Organic Makeup took place.
FEEL IT, TOUCH IT, HEAR IT...
Falling in love
requires meeting first
From more than 10 year experience in MÁDARA Organic Skincare marketing activities, we have learnt that the first step towards a lasting friendship is to provide the opportunity to TRY BEFORE ONE BUYS.
TRY BEFORE ONE BUYS.
THE TOOL: product samples in high-end printed media and retail channels, as well as brand presence in special events.
Word of mouth
Our INFLUENCER MARKETING activities are based on hundreds of carefully established contacts in defined regions to allow the brand stories to spread globally every day.
WHO THEY ARE: MUA, YouTubers, influencers (micro¯o), as well as simply cool people.
THE TOOL: personalised MÁDARA Organic Makeup boxes
It’s always exciting to see how our ideas are interpreted and then live on through others.
To be everywhere
PR is our tool for visibility. We work with agencies in Finland, Germany, Italy, Sweden, the Netherlands to be featured in the pages of high-end media with brand and product stories. Paris might be our next goal.
TOOLS: printed materials, events and contacts.
ORGANIC REALITY is our custom-made Augmented Reality (AR) tool that encourages everyone to try MÁDARA Organic Makeup on themselves, whether in the shop, at home or in the street. ORGANIC REALITY is available everywhere.
THIS TAKE-AWAY AUGMENTED REALITY TOOL LETS YOU TRY OUT MÁDARA MAKEUP ANYWHERE, ANYTIME
THE ULTIMATE MÁDARA ORGANIC MAKEUP EXPERIENCE