Smart Anti-fatigue Urban Moisture Cream

Northern forests ARE mystical and mysterious, they provide protection AND shelter, and store moisture. SMART ANTIOXIDANTS is a supercharged complex of Lichen, Moss, Fern and Alchemilla – long dwellers of evergreen Northern forests. KNOWN FOR THEIR HYDRATING PROPERTIES AND OUTSTANDING ANTIOXIDANT ACTIVITY, THESE PLANTS HELP TO REPAIR SKIN CELL DAMAGE, MINIMISE FINE LINES AND IMPROVE SKIN'S ELASTICITY AND FIRMNESS.

IN THE SPOTLIGHT:  
FREE RADICALS and ANTIOXIDANTS 

Free radicals, the the No. 1 enemy of skin’s youthfulness, are highly reactive oxygen molecules, generated by environmental pollution, radiation and chemicals. Free radicals attack our skin every day, causing premature ageing. Luckily, there’s a defence mechanism against free radical damage – antioxidants that interact with free radicals, preventing the harm for healthy skin structures. Many essential antioxidants must be supplied through diet and topically – with skincare products. To protect skin cells from free radical damage, topical application is considered to be far more effective than oral intake. Many plants contain extraordinarily high concentrations of precious antioxidants, thus plant extract-based skincare provides efficient protection against premature ageing and promotes skin’s resilience and glow.

Elasticity and firmness % compared to placebo, hydration % compared to initial skin condition, double blind, placebo-controlled, randomised study with 80 female patients, instrumental skin measurement.
Neutralised damage: in-vitro study, % of neutralised DPPH.

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