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Deep Matter

Bold Volume Mascara

$26.75
6 ml
About Backstage Ingredients
About

Intensify every look with this jet black, buildable mascara for a disarming gaze, almost too deep to bear.

Infused with organic castor oil, the natural certified formula nurtures and reinforces your lashes, whilst giving a fascinating volume, definition and length.

Natural vegan waxes and plant-derived peptides ensure easy application and incredible lasting power. The high-definition wand reaches even the tiniest hair for a full bloom effect that is truly eye-opening.

Formulated with all-natural pigments without synthetic colourants.

Backstage
Ingredients
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COMING SOON

October 26

The wait is almost over – the very first MÁDARA mascara coming soon.

Beyond

beautifying

Inspired by skincare expertise of 15 years, our very first mascara is formulated with conditioning, nurturing and growth-enhancig ingredients for stronger and more resilient lashes.

Buildable

intensity

Enjoy creative freedom and explore new techniques, creating everything from natural looks to experimental styles.

 MADARA Cosmetics

89%

say the lashes look more voluminous*

90%

confirm longer lash effect*

98%

say the formula is kind to the eyes*

*Self-evaluation, 115 volunteers.

MADARA Cosmetics

EARTH-
CONSCIOUS

PACKAGING

The container is made from 100% post-consumer recycled materials, and is still recyclable, too.

THE WAND THAT

DOES IT ALL

Due to the special shape and bristle placement, the brush delivers intense fullness in combination with curl and definition.

The sophisticated tip easily separates lash from lash, helping to reach even the tiniest hair at the corners of the eyes.

Ingredient spotlight

Refined mineral pigments

Intense, jet black colour and outstanding lengthening effect without a pinch of synthetic colourants

Plant-derived peptides

Coat and reinforce every lash, delivering scandalous volume, lift and definition

Organic castor oil

Rich in essential fatty acids, nourishes and reinforces the hair for more resilient and fuller-looking lashes

Vegan phyto-waxes

Ensure smooth and easy application, as well as excellent lasting power

Your Personal Backstage Guide

STEP 1

Curl the top lashes

STEP 2

Apply the first layer to both top and bottom lashes

STEP 3

Brush the lashes with a spoolie to make sure they are ready for the next layer

STEP 4

Apply the second layer. Push the mascara into the roots of your lashes so that the skin is not visible

Get the look

with makeup artist Anete Salinieka

 

D’SMUDGED

Face: Ernests

This easy devil-may-care look can be achieved by wiping the mascara and the rest of your makeup off a little, using a cotton pad or makeup wipe. Make sure it is not done properly and leave some makeup leftovers on your lids.

 

D’LINED

Face: Anelia

Inspired by the eye shape from the 60s, Anete drew graphic lines using the Deep Matter Bold Volume Mascara and the Dual-Sided Precision Brush.

First, dip the angled side of the brush into some mascara and draw a bold line across the top lashline and above the crease, connecting the lines at the inner and near the outer corner of your eye. Then, draw 8 “eyelashes” at the bottom using a very light hand.

Finish with 1–2 layers of the mascara on your lashes.

 

D’HUNTRESS

Face: Valda

A fresh take on the classic smoky eye – a chic evening look using the Deep Matter Bold Volume Mascara and Guilty Shades Eye & Cheek Multi-Shadow in Hunter 66.

Apply some Guilty Shades to your top and bottom eyelids. Finish with applying the mascara in 3 neat layers.

 

D’CLUMPY LASH

Face: Zane

When you’re feeling bold and rebellious, rock the clumpy lash trend by applying the mascara again and again, and again.

Here, Anete used 10 (!) layers of the Deep Matter Bold Volume Mascara, brushing and separating the lashes between applications… While she could.

 

We want to see you, too

#boldisbold

#madaracosmetics

#careasyoudare

#madarakind

In the deep:
take a look behind the scenes

Can you speak without words, solely with your eyes?

Is it always easy to look at yourself – in the mirror, in pictures?

Are your eyes capable of lying?

With Deep Matter, our creative team dared to embrace uncertainty and question the traditional beauty advertising customs, turning the work into a creative experiment itself.

 

MEET THE MUSE

“This was a new, unique experience for me. Exciting and maybe even a little disturbing, because of the unpredictable outcome.”

– Liene Podina, the face of MÁDARA Organic Makeup

View Story →

 
 
 
 
 

THE WET PLATE TECHNIQUE

The key visual imagery for the campaign was created using the wet plate (also known as wet-collodial) technique, invented in the 19th century.

“It’s a lot like capturing one’s soul.”

– Maris Locmelis, photographer

 

Deep Matter

A Film by MÁDARA Organic Makeup

Product Questions & Answers