New look. Renewed formulas.
Same beloved SOS care, now with improved formulas, refreshed packaging and even more replenishing actives to deliver soothing care for skin that needs comfort and moisture.
24H hydration
Stronger skin-barrier support
More sustainable packaging
Improved clinical performance
100%
felt immediately and intensely hydrated skin*
*Self-evaluation, 20 volunteers, 4 weeks of use
24h
lasting moisture after one use*
*Instrumental test, 10 volunteers
100%
said skin felt intensely hydrated*
*Self-evaluation, 20 volunteers, 4 weeks of use.
+53%
increase in hydration levels after 20 minutes*
*Instrumental test, 10 volunteers.
100%
gained a stronger skin barrier*
*Instrumental test, 10 volunteers, 4 weeks.
+55%
more moisture after 20 minutes*
*Instrumental test, 10 volunteers.
More powerful ingredients
Phyto-Squalane
Helps restore the skin’s protective layer, deeply hydrates, comforts and locks in moisture.
Panthenol
Helps strengthen and support the skin barrier while soothing and replenishing the skin.
Mugwort Stem Cell Extract
A powerful Nordic botanical extract known for its calming and soothing antioxidant properties.
Frequently asked questions
What has changed compared with the previous formulas?
What has changed compared with the previous formulas?
The formulas have been updated with phyto-squalane, panthenol and mugwort stem cell extract to improve immediate and long-term hydration and stronger skin-barrier support.
They continue to care for dry, dehydrated and sensitive skin, now with improved performance and refreshed ingredient complexes.
Has the packaging changed too?
Has the packaging changed too?
Yes. The refreshed pink packaging is made from more sustainable mono-material packaging, replacing the previous multi-material format.
Are these completely new formulas?
Are these completely new formulas?
No. They are improved evolutions of the SOS dry-skin formulas you already know. Their core purpose remains the same: replenishing moisture, restoring comfort and supporting the skin barrier. The formulas, performance and packaging have now been thoughtfully updated.
Do I need both the serum and the cream?
Do I need both the serum and the cream?
They play complementary roles in your routine. SOS Hydra Repair Intensive Serum provides an extra layer of intense, lasting hydration and helps support the skin barrier. Follow with SOS Hydra Recharge Intensive Cream to moisturise and help lock in moisture.
In what order should I apply the serum, cream and eye cream?
In what order should I apply the serum, cream and eye cream?
Apply SOS Hydra Repair Intensive Serum to clean skin first, followed by the SOS Hydra Revive Eye Cream. Finish with SOS Hydra Recharge Intensive Cream to help lock in moisture and keep skin feeling comfortable.
Which moisturiser should I choose for very dry skin?
Which moisturiser should I choose for very dry skin?
Choose CICA Hydra Barrier Centella + Ceramides Rescue Cream. It has the richest formula in the range and is designed for very dry, rough and sensitive skin, including skin prone to flaking and dryness-induced discomfort.
Centella asiatica, phyto-ceramides and phyto-squalane help calm reactive skin, support the skin barrier and help retain moisture.
My skin is oily but still feels tight and dehydrated. Which formula should I use?
My skin is oily but still feels tight and dehydrated. Which formula should I use?
Choose SOS Hydra Balance Rose Jelly. Its lightweight, oil-free, non-comedogenic formula is made for oily or combination skin that lacks moisture.
When your skin needs extra hydration, apply SOS Hydra Repair Intensive Serum first, then follow with the Jelly.
When should I use the eye cream?
When should I use the eye cream?
Apply SOS Hydra Revive Eye Cream daily to clean skin around the eyes, before your face moisturiser.
You can also use it as an intensive eye mask. Apply a generous layer and leave on for 15–20 minutes whenever the delicate eye area needs extra care.
How often should I use SOS Hydra Recovery Instant Mask?
How often should I use SOS Hydra Recovery Instant Mask?
Use the mask whenever your skin feels particularly dry, sensitive or depleted. Apply to clean skin, then wipe off after 15–20 minutes or leave on overnight.
Start with moisture and protection
Layer up for 24h moisture
Delivers intense, lasting hydration
Strengthens and supports the skin barrier
Leaves skin softer and smoother
Give the eye area dedicated care
Intensely hydrates the eye area
Nourishes and helps ease discomfort
Softens the appearance of dryness-induced fine lines
Use it daily as an eye cream or apply a generous layer for 15–20 minutes whenever the eye area needs an intensive moisture mask.
4.
Add face mask for full treatment
Give depleted skin an intensive reset
Hydra Moisture+Radiance Mask
Hydra Moisture+Radiance Mask
Your routine, ready-made
You know what your skin needs. Now choose how far you want to take your routine.







