MÁDARA Organic Skincare niacinamide alternative 5 in 1 serum A2223 serum product photo on plain background.

MÁDARA Organic Skincare hyperpigmentation treatment A2223 product photo on plain background.

Texture close-up of MÁDARA Organic Skincare niacinamide alternative A2223 �swatch demonstrates consistency and finish.

MÁDARA Organic Skincare niacinamide alternative gel A2223 gel product photo on plain background.

MÁDARA Organic Skincare plant niacinamide alternative madara A2223 product photo on plain background.

MÁDARA Organic Skincare organic niacinamide alternative complex A2223 product photo on plain background.

NIACINAMIDE ALTERNATIVE
Niacinamide Alternative 5-in-1 Serum

Niacinamide Alternative 5-in-1 Serum

£39.95

30 ml 15 ml

About

Here's a natural multi-benefit alternative to conventional niacinamide.

Powered by a unique niacinamide alternative complex of brightening and balancing extracts of red and brown algae and rose myrtle, this multitasking serum evens out skin tone, calms redness and balances problem-prone complexions for a refined appearance — just like conventional niacinamide formulas.

Its ultra-lightweight gel-serum texture absorbs instantly, leaving skin feeling deeply hydrated and refreshed.

COSMOS Natural

Cruelty Free

Gluten Free

Nut Free

Vegan Friendly

What it does

Brightens dark spots
Calms redness
Evens out skin tone
Balances oily, acne-prone complexions
Hydrates the skin

Effectiveness data

83% confirmed it reduces visibility of hyperpigmentation

Dermatological trial, 30 volunteers, 4 weeks of use, twice a day.

83% confirmed it improves the look of breakout-prone skin

Dermatological trial, 30 volunteers, 4 weeks of use, twice a day.

93% observed reduced oiliness

Dermatological trial, 30 volunteers, 4 weeks of use, twice a day.

Before

After

Concerns

Dark spots

Uneven tone

Redness

Excess oil

Breakouts

Skin types

Normal

Oily

Combination

Dry

Sensitive

Problem-prone

Pairs well with

Lightweight, gel-like serum that soaks in quickly without feeling sticky — great for layering under moisturiser morning and night.

Delightful moisturising

Delightful moisturising. Skin soaks it up fast & becomes radiant for tge day.

Love this

Love this. The feeling on the skin.

I love the product. I have acne problem for last few years and searching for better working products for a while and then finally I found Madara. It's working and calming my skin better than ever!

This serum is one of my favourite. My skin looks cleaner and hydrated after using it for a few months. I really noticed a difference. I use it mostly in the morning before my City CC cream. It absorbs quickly, I like the smell and makes my skin smooth. You have to use it a while to see results, but once you do, they last.

Nice texture, pleasant smell, but I don't see to works for me I can't notice less dark sports or smaller pores since using it.

I used to use traditional niacinamide and it helped my skin a lot, but I am very happy with this natural alternative! I use it as part of my routine every evening and like how my skin feels after it.

Got this one as a gift during one of Madara offers. Great texture and fast absorbance, the smell is just a bit weird. Visible results. Will purchase when I run out. A very good serum, almost as good as the retinol one.

Love the texture, perfect for oily skin and reduces redness and makes my skin feel more tight. I like to use it every morning

Amazing progres with black heads

Reviews in Other Languages

paldies par dāvanu

Es nezinu, kad un kā to lietot, bet paldies par dāvanu.

Super!

Meine Hautprobleme (u.a. leichte Rötungen und erweiterte Poren) haben sich seitdem ich das Serum nutze, sehr verbessert! Meine Haut ist ganz zart und weich geworden. Auch habe ich das Gefühl, es wirkt sich sehr positiv auf die Hautalterung aus.
Ein kleines Manko: Ich finde den Spender nicht so gut, mir gefällt eine Tube, wie bei der Reisegröße, viel besser!

Patīk tekstūra un tas, cik maz tā vajag. Lietojot regulāri, redzu atšķirību.

Apply 1-2 pumps to clean skin every morning and/or evening, follow with a moisturiser.

Where it fits in your routine:

Cleanser
Toner
Serum
Eye cream
Moisturiser
Sunscreen

Red algae extract

This calming marine ingredient helps to even out skin tone by reducing redness.

Brown algae extract

A brightening marine ingredient that works to brighten dark spots for an even-toned complexion.

Rose Myrtle extract

Helps to regulate oily complexions to improve the look of blemishes.

All ingredients / INCI:

Aloe Barbadensis (Aloe) Leaf Juice 1
Glycerin 2
Simmondsia Chinensis (Jojoba) Seed Oil
Pentylene Glycol
Cantharellus Cibarius (Chanterelle) Extract 1
Propanediol
Isoamyl Laurate
Sodium PCA
Aqua
Glyceryl Stearate Citrate
Sclerotium Gum
Alpha-Arbutin
Hydrolyzed Rhodophyceae Extract
Alcohol 2
Aroma
Ilex Paraguariensis (Mate) Leaf Extract 1
Rhodomyrtus Tomentosa (Rose Myrtle) Fruit Extract
Xanthan Gum
Cellulose
Ascorbyl Palmitate
Potassium Hydroxide
Tocopherol
Ascophyllum Nodosum (Brown Algae) Extract
Hydrolyzed Hyaluronic Acid
Sodium Hyaluronate
Sodium phytate
Cetraria Islandica (Iceland Moss) Extract
Usnea Barbata (Lichen) Extract
Rhamnose
Juniperus Communis (Juniper) Callus Culture Extract
Glucose
Glucuronic Acid
Sodium Benzoate
Potassium Sorbate
Linalyl Acetate 3
Citrus Limon Peel Oil
Limonene 3
Citrus Aurantium Peel Oil
Linalool 3
Geraniol 3
Pinene 3
Citral 3

1 Ingredients from organic farming
2 Made using organic ingredients
3 From natural essential oils

*Please note that ingredient lists may change and slightly vary from time to time. You will always find the most up-to-date information on the actual product packaging.

This product is made in MÁDARA factory (Riga, Latvia) using 100% green electricity from renewable sources. All formulas are responsibly developed in our labs, designed to be skin-friendly and biodegradable, free from harsh chemicals and potential environmental pollutants.

We use Earth-conscious packaging solutions, including post-consumer recycled plastics, recycled ocean waste and materials left over from sugarcane and wood production.

Our primary packaging — tubes, bottles, flacons — has been recyclable since 2006.

Botanic Niacinamide Alternative Serum comes in a recyclable airless packaging with a PET bottle and PET cap that enables to pump out up to 99% of the product.

Frequently asked questions

How does this serum compare to traditional niacinamide serums?

Unlike traditional niacinamide serums that use synthetic vitamin B3, our niacinamide alternative harnesses the power of natural plant extracts to achieve similar effects. It provides comparable, dermatologically proven benefits such as refining pores, evening skin tone and controlling oil production, but with a gentler approach that is ideal for sensitive skin.

Is this serum suitable for all skin types, including sensitive skin?

Yes, we’ve designed the Niacinamide Alternative 5-in-1 Serum to be suitable for all skin types, including sensitive skin. Its gentle, plant-based formula is free from synthetic ingredients, making it a safe option for those with sensitive complexions.

How often should I use this serum in my skincare routine?

You can use the niacinamide alternative serum daily, both in the morning and evening. Apply it after cleansing and toning, then follow up with your favourite MÁDARA moisturiser. For best results, use consistently as part of your regular skincare routine.

Is this serum vegan and cruelty-free?

Yes, this serum is 100% vegan and cruelty-free. We do not test on animals during any stage of product development—never have and never will.

Is it necessary to wear sunscreen when using Niacinamide Alternative 5-in-1 Serum?

While our niacinamide alternative does not increase sun sensitivity, it’s always recommended to use broad spectrum sunscreen daily to protect your skin from UV damage while enhancing your skincare routine’s overall effectiveness.