Whoa… this was such an amazing summer, right?! Long hours of sunbathing, late night swims, spending most of the time outdoors... We enjoyed it to max and bet you did as well. We salute you if you were almost married to a natural sunscreen this summer, which is a safe guarantee that your skin was loved and treated the way it deserves. But what about now, when the hot days are gone and you`re back in town with bronzed (read – damaged) skin? The answer: Soothe, hydrate, repair and show some love!
DO's:
Take immediate care of burnt skin as the damage tends to go deeper after some time.
Take a cool shower to calm the skin and open the pores.
DONT's:
Stay away from rich and thick body creams as they can block the pores.
Don`t cover the burnt skin area with cold sour cream as our grandmas used to suggest! We love their life wisdom, except for this old-school lifehack that may do even more damage.
THE PROBLEM: DRY SKIN
YOUR SKIN CRAVES: MOISTURE
Salt and sun can dry your skin and if you have spent most of the days lounging at the beach, pay close attention to this step. The more bronzed the skin gets, the more moisture is lost. The barrier function of the epidermis gets damaged by the sun and even if you don`t see the bad effects right away, the aftermath of a few sunburns may result in premature ageing of the skin. As free radicals continue to do damage hours after skin exposure, the hydrating SOS actions must be taken right away.
The top layer of the skin has become overly dry so make sure to hydrate it as much as possible. Choose MADARA SOS serum as an intense treatment or use MADARA SOS cream daily.
THE PROBLEM: INFLAMMATION CAUSED BY FREE RADICALS
YOUR SKIN CRAVES: ANTIOXIDANTS
Antioxidants are the stars of skin care and they are especially essential after sun exposure. They help to fight the skin problems caused by environmental stress, repair damaged and irritated skin tissue and boost the elasticity of the skin. Sun exposure generates free radicals, which cause inflammation that ages the skin. Antioxidants eliminate free radicals before the inflammation begins, and this is why it is the first remedy for soothing sun-damaged skin as soon as possible. One of the most potent antioxidant sources found in nature is blueberry seed oil. Blueberry is like a delicate powerhouse, holding all of nature`s vitality in one microscopic seed. Now imagine pressing these tiny seeds to produce an oil and you`ll understand how precious and valuable this elixir is.
Soothing Hydration Oil contains antioxidant-rich blueberry seed oil and a precious cocktail of others.
When you say youth, firmness and elasticity, you think of collagen, which is highly responsible for all of these qualities. Collagen is a protein that makes up to 75%-80% of the skin dermis. It is a well-known fact that sun exposure is the No. 1 reason for skin ageing – UV radiation can break down the collagen even more than normal ageing. This results in wrinkles and sagging skin. Don`t forget the sunscreen and treat your skin with hyaluronic acid. It targets dry, dehydrated, stressed, thinning and ageing skin and is perfect to treat seasonal dryness or dehydration. It reinforces the skin`s protective barrier by stimulating ceramides and keratin, supports skin cell renewal and the synthesis of dermal collagen.
Irregular skin hyperpigmentation is usually a sign of photo-ageing. Skin pigment (melanin) production takes place in the pigment cells (melanocytes). The key role of melanin is to protect the skin from sun damage by absorbing UV rays. However, excessive UV-exposure overstimulates pigment production and leads to spots. Although irregular hyperpigmentation is called AGE spots, chronic exposure to UV rays stimulates epidermal pigmentation rather than ageing.
Brightening AHA Peel Mask is a good way of preventing the accumulation of pigment on the skin’s surface, diminishing the appearance of age spots and lines.
B-carotene has demonstrated a positive skin-lightening effect in clinical studies on patients with melasma (type of hyperpigmentation). Beta-carotene is present in many red and orange coloured plant oils or oil extracts, like Age Recovery Organic Facial Oil.
In this Privacy Policy any use of the word “you”, “your” or similar refers to any visitor of website www.madaracosmetics.com (hereafter – Website). Such concepts as “we”, “our” or similar refers to MADARA Cosmetics, AS.
WHAT ARE COOKIES
Cookies are small text files, which are embedded in on your computer’s hard drive through your browser. They are often used as a mechanism for websites to memorize useful information, such as your login information, and to facilitate convenience of surfing through the website. Our cookies cannot identify you personally.
HOW DO WE USE THE COOKIES
Several types of cookies are used on the website for various purposes:
• Essential cookies: The cookies are used to ensure operation of the Website, inter alia, to allow you to use our services and to connect to your account. These cookies are used based on our legitimate interest to ensure operation of the Website and provide services to you. The essential cookies are stored until you close your browser, i.e., until the end of the session. • Analytical/performance cookies: The cookies allow us to recognize and quantify the number of visitors of the Website and see how these visitors navigate the Website. The legal grounds for use of these cookies are our legitimate interest to improve performance of our Website, for example, by ensuring a search option. The analytical/performance cookies are stored on your device permanently. • Functional cookies: The cookies allow the Website to remember the settings you selected and your preferences that facilitate more convenient use of the Website, for example, if you wish to remain logged in on the Website. These cookies are used based on our legitimate interest to ensure, improve and make the use of the Website more convenient. The functional cookies are stored on your device permanently. • Targeting/advertising cookies: The cookies are used to record your visit to the Website, the websites and links you have used, for the purpose to offer and render our or our business partners’ products and services according to your interests. These cookies are used based on your consent. By visiting the Website and using the services provided by us you agree that the targeting/advertising cookies are used. The targeting/advertising cookies will be stored until you delete cookies from your browser.
The cookies are processed and received by us and our business partners who ensure operation of the Website, compile and analyse your activities on the Website. Cookie information is not transferred outside the European Union and EEA.
HOW TO RESTRICT AND ERASE COOKIES
If you wish to restrict, block or erase the cookies, such option is ensured upon changing settings of the browser you use. You cannot opt-out of use of the essential and functional cookies, because without them it is not possible to ensure the functionality of the Website. You cannot opt-out of use of the analytical cookies either because they are necessary for us to improve the performance of the Website.
We use the services of Google Analytics. You can opt-out from the use thereof by downloading and installing the Google Analytics Opt-out Browser Add-on tool.
For further information about cookies and inquiries as to how to manage them please read here www.aboutcookies.org.
CHANGES TO THE PRIVACY POLICY
We have a right to introduce changes to the Privacy Policy at any time by posting them on the Website. Any version of the Privacy Policy posted on the Website shall replace all previous versions of the Privacy Policy and shall come into effect immediately after posting.
CONTACT INFORMATION
If you have any queries, comments or requests concerning the Privacy Policy, please contact us by writing to [email protected] or:
MADARA COSMETICS, AS ZELTIŅU IELA 131, MARUPE, LV-2167, LATVIJA.
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