Whoa… this was such an amazing summer, right?! Long hours of sunbathing, late night swims, spending most of the time outdoors... We enjoyed it to max and bet you did as well. We salute you if you were almost married to a natural sunscreen this summer, which is a safe guarantee that your skin was loved and treated the way it deserves. But what about now, when the hot days are gone and you`re back in town with bronzed (read – damaged) skin? The answer: Soothe, hydrate, repair and show some love!

DO's:

Take immediate care of burnt skin as the damage tends to go deeper after some time.

Take a cool shower to calm the skin and open the pores.

DONT's:

Stay away from rich and thick body creams as they can block the pores.

Don`t cover the burnt skin area with cold sour cream as our grandmas used to suggest! We love their life wisdom, except for this old-school lifehack that may do even more damage.

THE PROBLEM: DRY SKIN

YOUR SKIN CRAVES: MOISTURE

Salt and sun can dry your skin and if you have spent most of the days lounging at the beach, pay close attention to this step. The more bronzed the skin gets, the more moisture is lost. The barrier function of the epidermis gets damaged by the sun and even if you don`t see the bad effects right away, the aftermath of a few sunburns may result in premature ageing of the skin. As free radicals continue to do damage hours after skin exposure, the hydrating SOS actions must be taken right away.

The top layer of the skin has become overly dry so make sure to hydrate it as much as possible. Choose MADARA SOS serum as an intense treatment or use MADARA SOS cream daily.

THE PROBLEM: INFLAMMATION
CAUSED BY FREE RADICALS

YOUR SKIN CRAVES: ANTIOXIDANTS

Antioxidants are the stars of skin care and they are especially essential after sun exposure. They help to fight the skin problems caused by environmental stress, repair damaged and irritated skin tissue and boost the elasticity of the skin. Sun exposure generates free radicals, which cause inflammation that ages the skin. Antioxidants eliminate free radicals before the inflammation begins, and this is why it is the first remedy for soothing sun-damaged skin as soon as possible. One of the most potent antioxidant sources found in nature is blueberry seed oil. Blueberry is like a delicate powerhouse, holding all of nature`s vitality in one microscopic seed. Now imagine pressing these tiny seeds to produce an oil and you`ll understand how precious and valuable this elixir is.

Soothing Hydration Oil contains antioxidant-rich blueberry seed oil and a precious cocktail of others.

Hydration Oil Antioxidant Energiser Booster Ampoules is a pick-me-up strategy whenever your skin needs a maximum boost of antioxidants, vitamins, omega 3-6 fatty acids and love.

THE PROBLEM: LOSS OF ELASTICITY

YOUR SKIN CRAVES: HYALURONIC ACID

When you say youth, firmness and elasticity, you think of collagen, which is highly responsible for all of these qualities. Collagen is a protein that makes up to 75%-80% of the skin dermis. It is a well-known fact that sun exposure is the No. 1 reason for skin ageing – UV radiation can break down the collagen even more than normal ageing. This results in wrinkles and sagging skin. Don`t forget the sunscreen and treat your skin with hyaluronic acid. It targets dry, dehydrated, stressed, thinning and ageing skin and is perfect to treat seasonal dryness or dehydration. It reinforces the skin`s protective barrier by stimulating ceramides and keratin, supports skin cell renewal and the synthesis of dermal collagen.

Hyaluronic Collagen Booster Ampoules strengthen the skin`s protective barrier and protect against external aggressors.

Re:Gene Volume Rebuild Lifting Mask improves the production and structure of the collagen network.

THE PROBLEM: HYPERPIGMENTATION

YOUR SKIN CRAVES: BETA CAROTENE AND AHA PEEL

Irregular skin hyperpigmentation is usually a sign of photo-ageing. Skin pigment (melanin) production takes place in the pigment cells (melanocytes). The key role of melanin is to protect the skin from sun damage by absorbing UV rays. However, excessive UV-exposure overstimulates pigment production and leads to spots. Although irregular hyperpigmentation is called AGE spots, chronic exposure to UV rays stimulates epidermal pigmentation rather than ageing.

Brightening AHA Peel Mask is a good way of preventing the accumulation of pigment on the skin’s surface, diminishing the appearance of age spots and lines.

B-carotene has demonstrated a positive skin-lightening effect in clinical studies on patients with melasma (type of hyperpigmentation). Beta-carotene is present in many red and orange coloured plant oils or oil extracts, like Age Recovery Organic Facial Oil.