We believe that the best skin care is the kind of care that goes deeper than skin. Not just to make us look better, but make us feel and act better.

Organic cosmetics contain highly active natural ingredients. MÁDARA Ultra Purifying Detox mask is based on mineral-rich fossil mud, obtained from a forest lake in Latvia, Latgale region

-1- NATURAL AND EFFECTIVE

Organic cosmetics are effective and ensure fast results. Over time, the advertising industry has invented the stereotype that synthetic molecules possess some kind of magic properties, and hence, are more potent. But the main active substances that influence skin condition, such as vitamins, antioxidants, proteins, enzymes or, for example, hyaluronic acid, are derived from natural sources. Both human and plant cells belong to the same group of cells and use the same active substances to maintain life. That is why certified organic cosmetics made of 100% natural raw materials have the highest concentration of biologically active substances.

The plant antioxidants provide strong protection against ageing, the polysaccharides moisturise, and the fatty acids found in natural oils nourish the skin. Instead of being chemically synthesised, the active substances used in natural cosmetics are derived from natural ingredients using innovative extraction and processing methods. For example, natural vitamin E in its correct molecular form is extracted from wheat sprouts or GMO-free soy beans, while chemically synthesized vitamin E always contains unnatural molecules (incorrect substance isomers resulting from the synthesis reaction), as well as traces of various reagents, catalysts and solvents.

-2- FUNDAMENTALLY SAFER

Natural cosmetics are manufactured using natural and organic raw materials, which are fundamentally safer for both the human body and the environment. Many raw materials derived through chemical synthesis negatively impact human health and environment. Since the chemical industry's boom in the 1950s, more than 100,000 new chemicals have entered the market and are being used in cosmetics and household products. However, the safety of these chemicals has never been properly tested. For example, it has been scientifically proven that parabens, which are widely used as preservatives, bind to estrogen receptors and interfere with the endocrine system. A tiny dose of parabens is enough for the body to incur a biochemical reaction. The highest concentration of parabens in blood plasma was observed 3 hours after applying a cosmetic product on the whole body. Parabens were also observed in human breast milk. Substances derived through chemical synthesis always contain various impurities, such as manufacturing by-products and traces of solvents and reagents. And certain amounts of these impurities will always end up in the cosmetic product, since it is technologically impossible to separate them completely. Some of these substances may have highly undesirable effects even at very low concentrations. The effects may be neurotoxic, mutagenic or teratogenic, where the chemical impurities negatively impact skin tissue cells topically, as well as the whole body systemically. Natural ingredients, however, are carefully selected and developed to provide maximum efficiency and safety.

-3- 95% ORGANIC

95% of the vegetable raw materials used in certified organic cosmetics come from organic farms. Organic farming offers significant advantages, whereby it does not permit the use of synthetic pesticides, fungicides and herbicides which have a negative impact on the environment and human health. There is proof that pesticides are absorbed through the epidermis and affect the endocrine system. They may also have a systemic effect on the human body as a whole.

-4- GMO AND NANOPARTCLE-FREE

Certified natural cosmetics are produced without any genetically modified organisms, nanoparticles, or the irradiation of raw materials, because of the conflicting studies on the safety of such raw materials. Another major concern which has been the subject of many international discussions is related to the risks and benefits of genetically modified plants. These risks include having an adverse effect on the environment and living organisms.

-5- BIODEGRADABILITY

Naturally derived ingredients rapidly degrade in nature, thus reducing the pollution of water bodies and the environment. For example, micro particles found in synthetic scrubs, toothpastes and other products do not break down after entering water bodies, but accumulate toxic substances on the surface. Fish living in these waters eat the toxic sludge. Next, the synthetic particles and various other chemicals move through the food chain and end up in people's diet.

6- CLEANER PRODUCTION

Production of natural cosmetics is cleaner and more environmentally friendly. Raw materials are obtained and processed without requiring a series of chemical reactions that are harmful to the environment and the human body (such as bleaching, halogenation, irradiation, or treatment with mercury). Clean production means using natural resources responsibly and treating the environment carefully throughout all stages of production. For example, only certified natural products are used in factory cleaning, disinfection and sanitation, reducing the amount of chemicals that end up in waste water.

-7- RECYCLABLE PACKAGING

Natural cosmetics use recyclable packaging. Many forms of plastic packaging are not recycled at all, or their recycling options are limited. For example, if a package has one of the following labels – PVC, EVA, ACRYL, STYRENE, VINYL, UREA, SILICONE – it will not decompose and will continue to pollute the environment for the next one thousand years. Organic cosmetic producers are starting to use recycled packaging more and more often. For example, mineral water bottles can be recycled to produce environmentally friendly packaging for cosmetic products. 40% of the packaging used by MÁDARA in 2016 was made of recycled polymers. Even the selected cardboard and paper packaging are environmentally friendly to avoid processing methods that reduce the options for recycling and biodegradation (such as lamination or transparent windows). The packaging is designed to consume less paper.

-8- NATURAL = CERTIFIED


EU legislation does not specify what constitutes natural or organic cosmetics. Independent certification is the only way to guarantee that a product is 100% natural. Words such as organic, natural essences, herbal shampoo, or even 90% natural or 90% organic do not guarantee that a product will be natural, unless the packaging contains a reference to a certification. In Europe, there are several organisations that perform certification and audit of natural cosmetics manufacturers. These are: ECOCERT (France), the Soil Association (England), ICEA (Italy) and BDIH (Germany). Starting in 2017, all of these organisations will work according to the single European natural cosmetics certification standard, COSMOS. Auditors will inspect the origin and certification of each raw material, and make sure that the manufacturing process is clean and natural. They will also verify compliance with the product description and the quality and accounting documents. The communication with auditors takes place almost daily, as each new product formula, production procedure and packaging is approved. Factory inspections are organised twice a year, with the auditors spending several days at the company's facilities. MÁDARA has chosen ECOCERT as its auditor, which is the world's largest certifying body of organic products, performing 30% of all organic farm inspections worldwide. ECOCERT performs certification of everything from food products to natural cosmetics and perfumes, household chemicals, and organic fabrics and clothing, providing consumers with a guarantee of the origin, safety and sustainability of these products.