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OUR PRODUCTS ARE MADE FROM PURE AND PRECIOUS ESSENCES OF NORTHERN HERBS, ARCTIC BERRIES AND UNIQUE SEEDS OILS, PACKED WITH POWERFUL ANTIOXIDANTS, ESSENTIAL OMEGAS, AND STRONG ANTI-AGING ACTIVES.
FEED YOUR SKIN WITH THE BEST QUALITY INGREDIENTS AND YOU WILL SEE IT BALANCED, YOUTHFUL-LOOKING AND RADIANT.
INGREDIENT IN THE SPOTLIGHT
– BIRCH WATER –
WITH THE OUTBREAK OF SPRING, BIRCH TREES ACROSS THE NORTHERN HEMISPHERE PREPARE THEMSELVES FOR BLOSSOMING BY RUNNING AN ENERGISING LIQUID - KNOWN AS BIRCH WATER, SAP OR JUICE. THIS TRADITIONAL DETOX DRINK OF NORTHERN CULTURES WAS RECENTLY DISCOVERED TO HAVE POWERFUL ANTI-AGE EFFECTS ON THE SKIN.
WHY DOES BIRCH WATER FLOW AT ALL?
To know more whats behind of the birch water drinking hype we are meeting up with Uldis Kondratovics, associate professor of Biology and Plant Physiology at the University of Latvia, to learn more about this unique process of natural vegetation.
Birch water is a nutritious liquid that birch roots vigorously push into the trunk, moving it upwards to the branches where it finally reaches its destination – the buds. The juicing process is necessary for the tree to ensure intensive growth and regeneration after the freezing winter standstill. It rapidly spreads nutrients across the body of the tree, boosting cell division, leaf unfurling, blossoming, and most of all - growth.
WHERE DOES IT COME FROM?
Birch water flows in regions where temperature fall far below 0 degrees Celsius in winter, like Latvia, Finland, northern regions of Russia. Birch sap is generated by the roots. Roots take water and minerals from the soil, while carbohydrates (sugars) formed in the previous summer by photosynthesis are accumulated and stored in the roots. Besides minerals like potassium, magnesium and calcium, the sap contains a unique blend of amino acids (citrulline, glutamine, glutamic acid, asparagine, isoleucine, phenylalanine), enzymes and natural organic acids (malic acid, succinic acid, citric acid and fumaric acid).
WHEN DOES IT FLOW?
The flow of sap is triggered by rapid temperature changes. Night temperatures should fall below zero but the day should be warm and sunny. The birch tree senses the freezing and thawing of the soil and launches a cascade of natural processes that result in the flowing of sap.
The flow continues for just one to two weeks and the fresh green hue of unfurling buds marks the end of birch water harvest and the onset of spring. The time of the year when birch trees generously share their nutritional sap with us humans is different across the Northern hemisphere. It might be the beginning of April in Latvia or Southern Finland and it can be as late as May in territories closer to the Arctic Circle.
HARVESTING OF BIRCH WATER IS A TRADITION OF NATIONS LIVING IN THE NORDIC REGION. IT IS USED PRIMARILY AS A HEALTH DRINK TO DETOXIFY THE BODY, IMPROVE HEALTH, CLARIFY SKIN AND STRENGTHEN HAIR.
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MADARA COSMETICS, AS ZELTIŅU IELA 131, MARUPE, LV-2167, LATVIJA.
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