I'M ON MY WAY

ORGANIC MAKEUP

LEARN MORE

I'M ON MY WAY

ORGANIC MAKEUP

LEARN MORE

THE BIG REVEAL

26 SEPTEMBER

days
hrs
min
sec
The wait is almost over. Backed by skin care expertise, bold, natural and 100% vegan.

Meet our organic makeup.
EXPLORE THE COLLECTION

Skin Care Expertise

Beauty starts way before the foundation. After more than 10 years of research and the development of our natural, award-winning skin care, we can definitely claim – yes, we know skin.

Be it slight enhancements or dramatic transformations you’re up to, our makeup is completely respectful towards your skin.

Organic Ingredients

Along with refined mineral pigments, our makeup is formulated with organic plant extracts, hyaluronic acid, vitamins C and E, luxurious oils and fixing waxes to deliver extra nourishing and moisturising benefits, enhancing the natural SECOND SKIN feeling.

All formulas are 100% vegan, cruelty-free and natural certified by ECOCERT/Cosmos.

Bold Colours

Always innocent, never boring. While focusing on natural, clean and ethically-sourced ingredients, we aim to prove that natural has nothing to do with dull. The most daring shades can be found in nature. Empowered by the latest technology, here comes a complete plot twist in organic beauty.

Hi-Tech Performance

Due to the uniquely-treated pigments and hi-tech particle coating, the smooth, ultra-refined textures glide onto the skin easily to correct, fix, enhance, underline, beautify and provoke.

Feel Good In Your Skin

Our beauty knows no gender and no borders. Everyone deserves radiant, good-looking skin and limitless possibilities to express themselves. Our makeup liberates. Whether you want to hide minor imperfections or go wild with brushes until you’ve completely transformed your look, we’ve got you covered.

Enter the Playground
Welcome to the space of untamed creativity.
Innocent formulas, shameless looks.