MÁDARA Organic Skincare retinol alternative plant powered serum A3185 serum product photo on plain background.

MÁDARA Organic Skincare retinol alternative serum A3185 serum product photo on plain background.

Texture close-up of MÁDARA Organic Skincare retinol alternative complex A3185 �swatch demonstrates consistency and finish.

MÁDARA Organic Skincare organic plant powered serum A3185 serum product photo on plain background.

MÁDARA Organic Skincare organic certified retinol alternative A3185 product photo on plain background.

MÁDARA Organic Skincare retinol alternative collection A3185 product photo on plain background.

Bestseller

RETINOL ALTERNATIVE
Plant-Powered Serum

Plant-Powered Serum

€44,95

30 ml 15 ml Sample

About

Discover our most potent retinol alternative — this innovative plant-powered serum gently improves the look of your skin, addressing uneven skin texture, wrinkles and dark spots for a visually renewed complexion.

Powered by Bidens Pilosa extract, a natural alternative to retinol, the non-irritating formula is dermatologically proven to match synthetic retinol's age-defying powers with none of its drawbacks.

COSMOS Organic

Cruelty Free

Gluten Free

Nut Free

Vegan Friendly

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

30 ml

€44,95

What it does

Improves skin texture
Softens the look of fine lines and wrinkles
Evens out skin tone
Helps balance acne-prone skin
Moisturises the skin

The proof

100% confirm smoother skin

Dermatological trial, 10 volunteers, 8 weeks.

90% had improved skin elasticity

Dermatological trial, 10 volunteers, 8 weeks.

80% saw more even skin tone

Dermatological trial, 10 volunteers, 8 weeks.

Before

After

Concerns

Uneven texture

Uneven tone

Fine lines

Wrinkles

Dark spots

Skin types

Normal

Combination

Dry

Oily

Sensitive

Problem-prone

Pairs well with

VITAMIN C Illuminating Recovery Cream

50 ml

€42,95

CLEANSING Purifying Foam

€20,95

No effect and activited my eczema

I bought a whole skincare routine from Madara, but the amount of aroma's and essential oils in the products triggert my eczema. I absolutely dont understand why a skincare brand puts so much potential irritating ingrediënts in products. I now cant use this brand and i really wish you could remove al the.perfumes and essential oils so everyone can use the products

Producto de mucha calidad muy recomendable cualquier producto de esta marca

I love everything about this product - texture, smell.. The skin feels nurtured after using this serum. It will definitely stay in my routine.

This + the cream from the same line are a must-have for me. Totally worth buying, I’ve been using one bottle for almost 4 months :)

Lightweight serum that layers well under moisturiser; hydrates thanks to hyaluronic acid and botanicals like birch water and jojoba oil.
A great natural retinol alternative serum if you want anti-ageing and texture benefits without the harsh side effects of traditional retinol.

After a week of using this serum every 3 days, my skin already feel like is going in the right direction. Already smooth, and some marks already starting to fade. The only negative point is the presentation of 15ml contains a lot of air, which is a little bit sad because I wasn’t expecting an sample presentation.

So… I got this cream because everyone says retinol is good, but honestly, I have no clue what it’s doing. I slathered it on my face, and my skin didn’t suddenly start glowing like a lightbulb or anything. It feels nice and smells okay, but I don’t know if it’s fighting wrinkles, smoothing texture, or just sitting there judging me. Maybe it works slowly? Or maybe my face is stubborn. Either way, it’s kind of fancy-feeling, so I guess that’s something?”

It’s a great choice if you want anti-aging support with gentle, plant-derived ingredients.
The formula is non-irritating,hydrating and smoothing the skin..

I am very satisfied

I am very satisfied. This serum prevents skin dryness, has a pleasant texture and is easy to apply.

I got this one as a present and I like it a lot! It improves the skin texture, my wrinkles are a bit softer than before, it moisturises. Not sticky, absorbs very quick.

Reviews in Other Languages

Piacevole ed efficace.

Ho usato questo siero regolarmente per un po’, poi per qualche settimana non l’ho usato e ho notato la differenza la pelle stava peggiorando così ho subito ricominciato, non è miracoloso ma si vede benissimo che ha un effetto lisciante e tonificante sulla pelle, che risulta più liscia con qualche micro ruga in meno. Conviene usarlo sempre!

Niisutab ja matistab

Ülimõnus seerum, mis annab eriti hea efekti, kui sellega teha kuur nii paari kuu tagant. Niisutab ka väga kuiva nahka, jätab mõnusa mati tulemuse ja on lisaks väga meeldiva õrna lõhnaga. Üks mu lemmiktooteid Mádara valikust.

Patīkams!

esmu no tiem cilv., kas lieto tikai 1 krēmu, nekādus slāņus vai bāzes, bet šo atstāju savā ikdienā -pēc 3 mazajiem ņemu jau lielo iepakojumu- tāda ekstra rūpju un iedarbības sajūta ar šo :)

Apply 1-2 pumps of the retinol alternative serum to clean face and neck every morning and/or evening. Follow with a moisturiser.

Where it fits in your routine:

Cleanser
Toner
Serum
Eye cream
Moisturiser
Sunscreen

Pair it with other Retinol Alternative formulas for best results. Perfectly safe for daytime use, even in sunny weather.

Key actives

Bidens pilosa extract

Helps to activate retinoid-receptors in the skin for improved texture and firmness, promotes a more even and radiant complexion.

Northern birch juice

Scientifically proven to speed up dermal cell division by 25%. Delivers a super dose of antioxidants to help fight skin-ageing free radicals.

Rose myrtle extract

Helps to balance oily complexions to improve the look of blemishes.

All ingredients / INCI:

Betula Alba (Birch) Juice 1
Glycerin 2
Simmondsia Chinensis (Jojoba) Seed Oil
Pentylene Glycol
Polyglyceryl-6 Stearate
Cetearyl Alcohol
Propanediol
Dicaprylyl Carbonate
Astrocaryum Murumuru Seed Butter
Gossypium Herbaceum Seed Oil
Isoamyl Laurate
Bidens Pilosa Extract
Aroma
Polyglyceryl-6 Behenate
Linum Usitatissimum (Linseed) Seed Oil
Cellulose
Aqua
Hippophae Rhamnoides (Sea-buckthorn) Fruit Extract 1
Lactic Acid
Xanthan Gum
Rhodomyrtus Tomentosa (Rose Myrtle) Fruit Extract
Caprylic/Capric Triglyceride
Rosa Canina (Rose Hip) Fruit Oil
Hydrolyzed Hyaluronic Acid
Octyldodecanol
Sodium Hyaluronate
CI 77007 (Ultramarines) 3
Sodium phytate
Irvingia gabonensis kernel butter
Hydrogenated Coco-glycerides
Silica
Kaolin
Tocopherol
Limonene 4
Linalool 4
Terpineol 4
Vanillin
Pinene 4

1 Ingredients from organic farming
2 Made using organic ingredients
3 Pure mineral pigments
4 From natural essential oils

*Please note that ingredient lists may change and slightly vary from time to time. You will always find the most up-to-date information on the actual product packaging.

This product was developed and manufactured at the MÁDARA factory in Mārupe, Latvia.

100% of the electricity used in our Mārupe production site comes from renewable sources, as verified by Guarantees of Origin. This applies only to electricity used at our production site and does not cover raw material sourcing, transport or other stages of the product's life cycle.

Packaging materials and recyclability vary by product. Please check the material identification on the packaging and follow your local sorting guidelines. Whether the packaging is actually recycled depends on the collection and recycling systems available in your country.

Retinol Alternative Serum comes in a recyclable airless packaging with a PET bottle and PET cap that enables to pump out up to 99% of the product.

AS Madara Cosmetics
Zeltiņu iela 131,
Mārupe, LV–2167
Latvia
info@madaracosmetics.com

Explore the collection

Hand holding four MÁDARA Retinol Alternative skincare products—eye serum, night cream, serum, and day cream—against a clean light background

Bestseller

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Serum

€44,95

MÁDARA Organic Skincare plant powered eye serum A3365 serum product photo on plain background.

MÁDARA Organic Skincare silky undereye serum A3365 serum product photo on plain background.

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Eye Serum

€48,95

MÁDARA Organic Skincare plant powered night cream A3172 face cream product photo on plain background.

MÁDARA Organic Skincare non irritating retinol complex A3172 product photo on plain background.

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Night Cream

€54,95

MÁDARA Organic Skincare plant powered day cream A3350 face cream product photo on plain background.

MÁDARA Organic Skincare plant based retinol alternative cream A3350 face cream product photo on plain background.

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Plant-Powered Day Cream

€54,95

MADARA Retinol alternative bakuchiol oil

Vendor: Madara Cosmetics

Type: RETINOL ALTERNATIVE

Bakuchiol Oil

€39,95

RETINOL ALTERNATIVE Complete Treatment Set for Smoother Skin

-20%

Vendor: MÁDARA Organic Skincare

Type: SETS

RETINOL ALTERNATIVE Complete Treatment Set for Smoother Skin

Regular price €203,80 Sale price €163,04

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Frequently asked questions

What is a retinol alternative?

Bidens Pilosa extract, the key active in this serum, works similarly to retinol by helping activate retinoid receptors in the skin. It delivers visible age-defying benefits like smoother texture and refined skin tone, without the irritation, redness or flaking often linked to synthetic retinol.

How does this serum compare to traditional retinol?

This serum delivers results comparable to conventional retinol — improving skin texture, softening fine lines and evening out tone — but without the typical sensitivity. Powered by Bidens Pilosa, it’s gentle enough for regular use while still being highly effective.

Does the Retinol Alternative Plant-Powered Serum contain vitamin A?

No. The serum does not contain vitamin A. Instead, it uses Bidens Pilosa, a plant-based retinol alternative that mimics retinol’s effects without the associated irritation.

What skin types is this serum suitable for?

Thanks to its non-irritating formula, the serum is suitable for all skin types, including sensitive and acne-prone skin seeking retinol-like results without compromise.

Can I use the Retinol Alternative Plant-Powered Serum while pregnant?

As the formula contains no vitamin A and is based on a plant-derived retinol alternative, it is generally considered suitable during pregnancy and breastfeeding. We recommend consulting your doctor if you have specific concerns.

Can I combine this serum with other formulas from the Retinol Alternative collection?

Yes. The Retinol Alternative collection is designed to be used together for optimal results, supporting skin renewal across multiple steps of your routine.

Should I use SPF when using this serum?

Yes. While this serum does not cause photosensitivity like traditional retinol, daily SPF is recommended to protect skin and support long-term results.

Is this serum vegan and cruelty-free?

Yep, it is 100% vegan and cruelty-free. We do not test on animals during any stage of product development — never have and never will.

alternatives collection texture swatches faq block image

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RETINOL ALTERNATIVE
Plant-Powered Serum

Plant-Powered Serum

About

What it does

The proof

Concerns

Skin types