Soft Glow Foundation SPF20

Choose your shade

Selected Product

Texture close-up of MÁDARA Organic Skincare skin equal porcelain A6051 �swatch demonstrates consistency and finish.

PORCELAIN 10 The lightest of shades for very fair skin with neutral undertones.

Texture close-up of MÁDARA Organic Skincare skin equal ivory A6053 �swatch demonstrates consistency and finish.

IVORY 20 Classical fair shade for light skin with neutral undertones.

Texture close-up of MÁDARA Organic Skincare skin equal foundation rose ivory A6055 foundation �swatch demonstrates consistency and finish.

ROSE IVORY 30 For light skin with cool, slightly rosy undertones.

Texture close-up of MÁDARA Organic Skincare skin equal sand A6057 �swatch demonstrates consistency and finish.

SAND 40 For light to medium skin with warm, slightly golden undertones.

Texture close-up of MÁDARA Organic Skincare skin equal golden sand A6059 �swatch demonstrates consistency and finish.

GOLDEN SAND 50 For medium to tan skin with warm, golden undertones.

Texture close-up of MÁDARA Organic Skincare skin equal foundation olive A6061 foundation �swatch demonstrates consistency and finish.

OLIVE 60 Classical, neutral shade for darker skin with olive undertones.

Texture close-up of MÁDARA Organic Skincare skin equal foundation caramel A6063 foundation �swatch demonstrates consistency and finish.

CARAMEL 70 Vibrant caramel shade for medium to darker skin with warm undertones.

MÁDARA Organic Skincare skin equal foundation fudge A6065 foundation product photo on plain background.

FUDGE 80 For tan to deep skin with neutral undertones.

Texture close-up of MÁDARA Organic Skincare skin equal chestnut A6067 �swatch demonstrates consistency and finish.

CHESTNUT 90 For deep dark skin with cool, slightly reddish undertones.

Texture close-up of MÁDARA Organic Skincare skin equal mocha A6069 �swatch demonstrates consistency and finish.

MOCHA 100 The darkest of shades for deep skin with neutral undertones.

Selected Product

Model wearing MÁDARA Organic Skincare skin equal porcelain on A6051 on skin; close-up portrait shows natural application results.

PORCELAIN 10 The lightest of shades for very fair skin with neutral undertones.

Model wearing MÁDARA Organic Skincare skin equal ivory on A6053 on skin; close-up portrait shows natural application results.

IVORY 20 Classical fair shade for light skin with neutral undertones.

Model wearing MÁDARA Organic Skincare skin equal rose ivory on A6055 on skin; close-up portrait shows natural application results.

ROSE IVORY 30 For light skin with cool, slightly rosy undertones.

Model wearing MÁDARA Organic Skincare skin equal sand on A6057 on skin; close-up portrait shows natural application results.

SAND 40 For light to medium skin with warm, slightly golden undertones.

Model wearing MÁDARA Organic Skincare skin equal golden sand on A6059 on skin; close-up portrait shows natural application results.

GOLDEN SAND 50 For medium to tan skin with warm, golden undertones.

Model wearing MÁDARA Organic Skincare skin equal olive on A6061 on skin; close-up portrait shows natural application results.

OLIVE 60 Classical, neutral shade for darker skin with olive undertones.

Model wearing MÁDARA Organic Skincare skin equal foundation caramel on A6063 foundation on skin; close-up portrait shows natural application results.

CARAMEL 70 Vibrant caramel shade for medium to darker skin with warm undertones.

Model wearing MÁDARA Organic Skincare skin equal fudge on A6065 on skin; close-up portrait shows natural application results.

FUDGE 80 For tan to deep skin with neutral undertones.

Model wearing MÁDARA Organic Skincare skin equal chestnut on A6067 on skin; close-up portrait shows natural application results.

CHESTNUT 90 For deep dark skin with cool, slightly reddish undertones.

Model wearing MÁDARA Organic Skincare skin equal mocha on A6069 on skin; close-up portrait shows natural application results.

MOCHA 100 The darkest of shades for deep skin with neutral undertones.

Best foundation out there

I’m using it for years at this point, the rose ivory is a colour match for me I did not find anywhere else, and the medium coverage looks radiant. (i even used it on my wedding). I also love the new packaging as it’s the only foundation that you don’t lose so much of the product to the gods of mediocre packaging

foundation for a soft glow

I use sand 40 and I like how it evens skin tone, without it being too thick. I have freckles and I wouldn't want them to be fully covered. I have a more dryness prone skin, and for me this foundation is really great, easy to apply, gives a nice dewy shine without it looking greasy. Madara also changed the design of the pump which makes getting all product out of the bottle so much easier than previous bottles! Very happy with this product

Bful silky medium/sheer coverage foundation.Blends into ur skin and is true to ots name- skin equal! Lovey product by Madara! My acne spots do not get hidden or covered by it so dont expect that as its not a full coverage.

No shade for my tone

This foundation is wonderful. During the winter months I use sand 40 its a neutral tone. I cant use Madara in the summer because the darker shades all have yellow undertone that is very visible on my neutral skin tone. Please make cool tone and neutral tone foundation for tan women. I would like to keep using Madara but the lack of choice of shades keeps me from going back to buy the foundation line. Skin Equal is a wonderful foundation otherwise.

Good product

I really like this foundation overall. The texture is smooth and lightweight, blends easily into the skin, and feels very comfortable throughout the day. It doesn’t feel heavy or cakey at all, and my skin still looks natural and fresh. The finish is even and flattering, and it works great for normal to dry areas of the face.

However, if you have a very oily T-zone, you might need a mattifying primer or a bit of powder, as it’s not specifically made to control excess oil. That said, for a natural, skin-like look with a comfortable feel, this foundation is a great choice.

Perfect foundation.

Very good

Very good product!

New foundation

Although the consistency seems the same and is good there is a feeling that the coverage is a bit less efective. Overall good.

I've been using Madara's foundation for almost 10 years now and won't change to other

I've been using Madara's foundation for almost 10 years now and won't change to other. I looked for a while untilI found a natural one that would feel right and this one was it for me. Iswap betweenSand 40 and 50 in the summer and love it.

Love this foundation! At first I was skeptical, but now I'm converted! It leaves such a beautiful dewy effect on the skin, it's pefect for me and my clients. Great for almost all skin types, maybe just a little caution with oily skin.

Reviews in Other Languages

Iepakojums

Lielisks tonālais krēms, viegls un labi sedzošs, mans Madaras favorīts. Līdz šim lietoju ilgstoši, TAČU atkārtoti ir problēma ar iepakojumu. Tikai pēc knapi 1/2 iepakojuma izlietošanas, tonālo vairs nevarēju izspiest ar pumpīti. Turklāt pēdējā reizē, pudelītei iekrītot izlietnē, tai nolūza kakliņš. Secinu, ka iepakojums ir arī diezgan trausls. Kad šis tonālais parādīsies jaunā iepakojumā, atkal ar prieku to pirkšu.

fantastico ma...

lo adoro, penso che sia uno dei migliori fondotinta che io abbia mai usato per la mia pelle secca. L'unico grosso problema è la confezione perchè la pompetta smette di far uscire prodotto quando ce n'è ancora tantissimo dentro. Quindi ogni volta devo svitare tutto e prelevarlo con uno scovolino stretto e lungo... il tutto decisamente è poco pratico. Quindi la confezione è decisamente da rivedere. Sarebbe meglio un tubetto che schiacci e via...

vislabākais tonālais

Prime your face with any MÁDARA moisturiser. For additional UVA/UVB protection, use sunscreen before applying foundation.

Spread a small drop of the Skin Equal foundation all over the face for airy, barely-there coverage, blend well with fingers or your preferred applicator. Apply more layers to increase the coverage.

Where it fits in your routine:

Cleanser
Toner
Serum
Eye cream
Moisturiser
Sunscreen
Foundation

Key actives

Hyaluronic acid

Intensely hydrates and helps to maintain optimum moisture levels in the skin, keeping it soft and supple.

Mineral UV filters

Zinc oxide delivers broad spectrum UVA/UVB protection to help prevent sun damage.

Blueberry and peony root extracts

Rich in potent antioxidants to help prevent environmental damage.

All ingredients / INCI:

Aloe Barbadensis (Aloe) Leaf Juice 1
Dicaprylyl Carbonate
Isoamyl Laurate
Zinc Oxide
Butylene Glycol
Polyglyceryl-3 Polyricinoleate
Oryza Sativa (Rice) Bran Oil
Vegetable (Olus) Oil
Helianthus Annuus (Sunflower) Seed Wax
Oryza Sativa (Rice) Bran Wax
Rhus Succedanea (Wax Tree) Fruit Wax
Polyglyceryl-3 Diisostearate
Sodium Chloride
Sodium PCA
Xanthan Gum
Sodium Dehydroacetate
Paeonia Lactiflora (Peonia) Root Extract
Vaccinium Myrtillus (Blueberry) Fruit Extract 1
Aluminum Hydroxide
Aroma
Glycolipids
Hydrolyzed Hyaluronic Acid
Sodium Hyaluronate
Ascorbyl Palmitate
Tocopherol
Potassium Hydroxide
Limonene 2
Linalool 2
CI 77891 (Titanium Dioxide) 3
CI 77491 (Iron oxide) 3
CI 77492 (Iron oxide)
CI 77499 (Iron Oxide) 3

1 Ingredients from organic farming
2 From natural essential oils
3 Pure mineral pigments

*Please note that ingredient lists may change and slightly vary from time to time. You will always find the most up-to-date information on the actual product packaging.

This product was developed and manufactured at the MÁDARA factory in Mārupe, Latvia.

100% of the electricity used in our Mārupe production site comes from renewable sources, as verified by Guarantees of Origin. This applies only to electricity used at our production site and does not cover raw material sourcing, transport or other stages of the product's life cycle.

Packaging materials and recyclability vary by product. Please check the material identification on the packaging and follow your local sorting guidelines. Whether the packaging is actually recycled depends on the collection and recycling systems available in your country.

AS Madara Cosmetics
Zeltiņu iela 131,
Mārupe, LV–2167
Latvia
info@madaracosmetics.com

Frequently asked questions

What is the finish and coverage like?

Skin Equal delivers a natural-looking, radiant finish with medium coverage that can be easily adjusted to your desire by applying more layers.

You can also pair it with Luminous Perfecting Concealer if you want a little extra coverage. For a more matte finish, set it with Air Equal Soft Silk Mineral Powder.

What skin types is Skin Equal best for?

While suitable for most skin types, do know that Skin Equal is on the dewier side, so might appear shiny on oily and combination complexions.

Is it a chemical or mineral SPF20?

We only ever use mineral, reef-safe UV filters for broad spectrum UVA/UVB protection that's kind to the skin and the planet.

What is the difference between Skin Equal and Skinonym foundations?

Their difference lies in the finish and formula. Skin Equal has a dewy finish plus mineral SPF15 protection, while Skinonym has a seamless semi-matte finish and is enriched with collagen-supporting peptides. Both foundations are powered by natural pigments and potent skincare actives for better skin with every wear.