MADARA SOS Hydra intensive serum texture

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-40%

Improved formula

SOS
Hydra Repair Intensive Serum 

Q: What has changed compared with the previous formulas?

The formulas have been updated with phyto-squalane, panthenol and mugwort stem cell extract to improve immediate and long-term hydration and stronger skin-barrier support. They continue to care for dry, dehydrated and sensitive skin, now with improved performance and refreshed ingredient complexes.

Hydra Repair Intensive Serum 

Regular price €39,95 Sale price €23,97

30 ml 15 ml Sample

About

SOS hydration for skin that feels paper dry. 

When skin is craving more than just a splash of moisture, reach for this nourishing serum, now in an updated formula. It helps fortify the skin barrier and replenish depleted moisture reserves, bringing comfort back to dry, dehydrated skin and leaving the complexion softer, smoother and deeply hydrated. 

Looking for the previous formula? It’s still available here.

COSMOS Natural

24H Skin Hydration

Skin Barrier Support

Suitable for sensitive skin

Cruelty Free

Vegan Friendly

Gluten Free

Nut Free

What it does

Delivers intense and lasting hydration 
Reinforces stronger skin barrier 
Improves skin's resilience and comfort
Quenches dry and dehydrated skin 
Minimises the look of fine lines

The proof

100% had stronger skin barrier

Instrumental test, 10 volunteers, 4 weeks of use

Concerns

Dryness

Dehydration

Fine lines

Skin types

Dry

Normal

Sensitive

Pairs well with

-40%

SOS Hydra Recharge Intensive Cream 

50 ml

Regular price €39,95 Sale price €23,97

Todo genial

deeply hydrating serum that helps relieve dryness, improve skin comfort, and restore a healthy, plump appearance. Its lightweight texture absorbs quickly while providing long-lasting moisture, making it especially beneficial for dehydrated, stressed, or sensitive skin. Overall, it's an effective hydration-focused serum that leaves the skin feeling smoother, softer, and more resilient.

Very good skincare serum !

Packed with skin-loving ingredients, the serum helps improve texture, boost natural glow, and support a more even, youthful-looking complexion. It layers perfectly under moisturiser and makeup, making it ideal for both day and night use.

It leaves my skin smooth and moisturised

It leaves my skin smooth and moisturised .One of the favourite !

My skin is soft and nourished

My skin is soft and nourished.

I love it while traveling by plane. Hydrates skin well. I use it on hands as well.
One of my must have products!

The serum is light and a great summer addition

The serum is light and a great summer addition, absorbs well and non sticky. A pleasant and light fragrance. It's a part of my skin routine now.

It's really nice!

It's really nice.
I like the texture.

It's a great moisturising serum, however i do find that it tends to not mix well with my foundations, so that's just something to bear in mind.

Reviews in Other Languages

Super sérum, il en faut très peu

Mans favorītserums - ļoti patīk smarža, viegli klājas, labi iesūcas, āda labi tiek mitrināta. Lietoju jau atkārtoti

Super serum

Hydrate bien la peau texture agréable.

Apply to clean skin every morning and evening. Follow with the SOS moisturiser.

Key actives

Phyto-Squalane

Intensely moisturises, comforts and locks in moisture. 

Mugwort stem cell extract 

A powerful Nordic plant extract known for its calming and soothing antioxidant properties.

Panthenol

Also known as Provitamin B5, panthenol helps deeply condition and strengthen lashes while improving shine, flexibility and softness.

All ingredients / INCI:

Aloe Barbadensis (Aloe) Leaf Juice 1
Glycerin 2
Helianthus Annuus Sunflower Seed Oil 1
Glyceryl Stearate Citrate
Pentylene Glycol
Cetearyl Alcohol
Simmondsia Chinensis (Jojoba) Seed Oil
Panthenol
Rosa Damascena (Rose) Flower Water 1
Aqua
Butylene Glycol
Dicaprylyl Carbonate
Isoamyl Laurate
Sodium PCA
Squalane
Cellulose
Aroma
Xanthan Gum
Avena Strigosa (Black Oat) Seed Extract
Lecithin
Sodium Hyaluronate
Rhus Verniciflua (Sumac) Peel Cera
Tocopherol
Ascorbyl Palmitate
Hydrolyzed Hyaluronic Acid
Lactic Acid
Sodium phytate
Potassium Sorbate
Benzyl Alcohol
Caprylic/Capric Triglyceride
Lactobacillus Ferment
CI 77491 (Iron Oxides) 3
CI 77492 (Iron Oxides) 3
Artemisia Vulgaris (Mugwort) Callus Extract
Myristyl Alcohol
Sodium Benzoate
Citric Acid
Copernicia Cerifera Cera 1
CI 77007 (Ultramarines) 3
Silica
Kaolin
Citronellol 4
Geraniol 4
Benzyl Salicylate 4
Eugenol 4

1 Ingredients from organic farming
2 Made using organic ingredients
3 Pure mineral pigments
4 From natural essential oils

*Please note that ingredient lists may change and slightly vary from time to time. You will always find the most up-to-date information on the actual product packaging.

This product was developed and manufactured at the MÁDARA factory in Mārupe, Latvia.

100% of the electricity used in our Mārupe production site comes from renewable sources, as verified by Guarantees of Origin. This applies only to electricity used at our production site and does not cover raw material sourcing, transport or other stages of the product's life cycle.

Packaging materials and recyclability vary by product. Please check the material identification on the packaging and follow your local sorting guidelines. Whether the packaging is actually recycled depends on the collection and recycling systems available in your country.

SOS Hydra Repair Intensive Serum is now in more sustainable packaging.

AS Madara Cosmetics
Zeltiņu iela 131,
Mārupe, LV–2167
Latvia
info@madaracosmetics.com

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MADARA SOS Hydra revive eye cream on model

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Type: SOS

Hydra Revive Eye Cream 

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Frequently asked questions

What has changed compared with the previous formulas?

The formulas have been updated with phyto-squalane, panthenol and mugwort stem cell extract to improve immediate and long-term hydration and stronger skin-barrier support.

They continue to care for dry, dehydrated and sensitive skin, now with improved performance and refreshed ingredient complexes.

Has the packaging changed too?

Yes. The refreshed pink packaging is made from more sustainable packaging.

Are these completely new formulas?

No. They are improved evolutions of the SOS dry-skin formulas you already know. Their core purpose remains the same: replenishing moisture, restoring comfort and supporting the skin barrier. The formulas, performance and packaging have now been thoughtfully updated.

Do I need both the serum and the cream?

They play complementary roles in your routine. SOS Hydra Repair Intensive Serum provides an extra layer of intense, lasting hydration and helps support the skin barrier. Follow with SOS Hydra Recharge Intensive Cream to moisturise and help lock in moisture.

In what order should I apply the serum, cream and eye cream?

Apply SOS Hydra Repair Intensive Serum to clean skin first, followed by the SOS Hydra Revive Eye Cream. Finish with SOS Hydra Recharge Intensive Cream to help lock in moisture and keep skin feeling comfortable.

Which moisturiser should I choose for very dry skin?

Choose CICA Hydra Barrier Centella + Ceramides Rescue Cream. It has the richest formula in the range and is designed for very dry, rough and sensitive skin, including skin prone to flaking and dryness-induced discomfort.

Centella asiatica, phyto-ceramides and phyto-squalane help calm reactive skin, support the skin barrier and help retain moisture.

My skin is oily but still feels tight and dehydrated. Which formula should I use?

Choose SOS Hydra Balance Rose Jelly. Its lightweight, oil-free, non-comedogenic formula is made for oily or combination skin that lacks moisture.

When your skin needs extra hydration, apply SOS Hydra Repair Intensive Serum first, then follow with the Jelly.

When should I use the eye cream?

Apply SOS Hydra Revive Eye Cream daily to clean skin around the eyes, before your face moisturiser.

You can also use it as an intensive eye mask. Apply a generous layer and leave on for 15–20 minutes whenever the delicate eye area needs extra care.

How often should I use SOS Hydra Recovery Instant Mask?

Use the mask whenever your skin feels particularly dry, sensitive or depleted. Apply to clean skin, then wipe off after 15–20 minutes or leave on overnight.