MÁDARA Organic Skincare plant powered eye serum 2ml sample SC3365 2 serum product photo on plain background.

MÁDARA Organic Skincare silky undereye serum A3365 serum product photo on plain background.

Texture close-up of MÁDARA Organic Skincare plant based retinol eye serum A3365 serum �swatch demonstrates consistency and finish.

RETINOL ALTERNATIVE
Plant-Powered Eye Serum, 2ml

Plant-Powered Eye Serum

$2.00

15 ml Sample

About

Try before you buy

Made to be effective, not aggressive — meet potent botanic actives that match the effectiveness of conventional retinol formulations with none of their drawbacks.

Supercharged with Bidens Pilosa extract, a plant-based retinol alternative, this silky undereye eye serum delivers intense care and visible rejuvenation ts to address the first signs of ageing andd tell-tale signs of fatigue.

See all available samples HERE.

COSMOS Organic

Cruelty Free

Gluten Free

Nut Free

Vegan Friendly

What it does

Reduces the look of wrinkles, fine lines and crow's feet
Targets signs of fatigue, from dark circles to puffiness
Moisturises eye contour skin
Promotes a smoother, brighter appearance
Features a non-irritating formula

Effectiveness data

85% saw firmer and smoother-looking skin

Dermatological tests, 20 volunteers, 8 weeks of use.

75% confirm a lifted appearance

Dermatological tests, 20 volunteers, 8 weeks of use.

Before

After

Concerns

Uneven texture

Uneven tone

Fine lines

Wrinkles

Dark spots

Skin types

Normal

Combination

Dry

Oily

Sensitive

Pairs well with

Apply to clean eye contour skin every morning and evening before using your favourite MÁDARA eye cream (or moisturiser).

Where it fits in your routine:

Cleanser
Toner
Serum
Eye cream
Moisturiser
Sunscreen

Pair it with other Retinol Alternative formulations for best results.

Bidens Pilosa extract

Helps to activate retinoid-receptors in the skin for improved texture and firmness, promotes a more even and radiant complexion.

Northern birch juice

Scientifically proven to speed up dermal cell division by 25%. Delivers a super dose of antioxidants to help fight skin-ageing free radicals.

Microalgae

Supports collagen, elastin and hyaluronic acid in the skin while delivering a smoothing effect.

Horse chestnut extract

Targets tell-tale signs of fatigue such as puffiness, dullness and dark circles.

All ingredients / INCI:

Betula Alba (Birch) Juice 1
Aqua
Glycerin 2
Coconut Alkanes
Pentylene Glycol
Simmondsia Chinensis (Jojoba) Seed Oil
Sodium PCA
Polyglyceryl-6 Stearate
Glyceryl Stearate Citrate
Borago Officinalis (Borage) Seed Oil 1
Caprylic/Capric Triglyceride
Dipalmitoyl hydroxyproline
Ricinus Communis (Castor) Seed Oil 1
Astrocaryum Murumuru Seed Butter
Gossypium Herbaceum Seed Oil
Bidens Pilosa Extract
Linum Usitatissimum (Linseed) Seed Oil
CI 77163 (Bismuth Chloride Oxide) 3
Polyglyceryl-6 Behenate
Aroma
Rhus Verniciflua Peel Cera/Rhus Succedanea Fruit Cera
Xanthan Gum
Aesculus Hippocastanum (Horse-chestnut) Seed Extract 1
Cellulose
Tocopherol
Ascorbyl Palmitate
Potassium Hydroxide
Hydrolyzed Hyaluronic Acid
Octyldodecanol
Sodium Hyaluronate
Sodium phytate
Irvingia gabonensis kernel butter
Alteromonas Ferment Extract
Phenethyl Alcohol
Hydrogenated Coco-glycerides
Escin
Limonene 4
Terpineol 4
Linalool 4
Vanillin

1 Ingredients from organic farming
2 Made using organic ingredients
3 Pure mineral pigments
4 From natural essential oils

*Please note that ingredient lists may change and slightly vary from time to time. You will always find the most up-to-date information on the actual product packaging.

This product is made in MÁDARA factory (Riga, Latvia) using 100% green electricity from renewable sources. All formulas are responsibly developed in our labs, designed to be skin-friendly and biodegradable, free from harsh chemicals and potential environmental pollutants.

We use Earth-conscious packaging solutions, including post-consumer recycled plastics, recycled ocean waste and materials left over from sugarcane and wood production.

Our primary packaging — tubes, bottles, flacons — has been recyclable since 2006.

The Retinol Alternative Eye Serum comes in a recyclable airless packaging with a PET bottle and PET cap that enables to pump out up to 99% of the product.

Frequently asked questions

What is a retinol alternative?

The key ingredient in this eye contour serum, Bidens Pilosa extract, mimics the effects of retinol by helping to activate retinoid receptors in the skin. It offers comparable age-defying benefits, like smoothing fine lines and firming the skin, without the irritation, redness or flaking often caused by synthetic retinol products.

How does this eye serum compare to formulas with conventional retinol?

This eye serum offers all the benefits you’d expect from traditional retinol — like minimising wrinkles, smoothing fine lines and improving skin texture — minus the harsh side effects. With Bidens Pilosa as its key ingredient, a natural retinol alternative, it’s gentle for daily use while still delivering dermatologically proven results.

Does the Retinol Alternative Plant-Powered Eye Serum contain any vitamin A?

No, this eye contour serum is free from vitamin A. Instead, it features Bidens Pilosa, a natural retinol alternative that delivers similar results without the irritation or sensitivity commonly associated with retinol.

What skin types is the Retinol Alternative Plant-Powered Eye Serum suitable for?

Designed to be effective not aggressive, our eye serum is suitable for all skin types, making it ideal for anyone seeking a more radiant, firm and youthful eye contour.

Who can use the Retinol Alternative Plant-Powered Eye Serum?

This eye serum is designed for all skin types that are dealing with loss of elasticity, fine lines and crow’s feet, as well as signs of fatigue like puffiness and dark circles. Its gentle formula is ideally suited even for delicate skin.

Can I use the Retinol Alternative Plant-Powered Eye Serum while pregnant?

Yes, this eye serum is made with a plant-based retinol alternative and contains no vitamin A, which generally makes it safe for use during pregnancy and breastfeeding. However, we always recommend consulting with your doctor if you have any specific concerns.

Can I use this eye serum in combination with other products from the Retinol Alternative collection?

Definitely. The Retinol Alternative collection is made to be used together for optimal results. Each product complements the others, helping you achieve smoother, firmer, and more radiant skin by covering every step of your daily skincare routine.

Is this eye contour serum vegan and cruelty-free?

Yes, our Retinol Alternative Plant-Powered Eye Serum is 100% vegan and cruelty-free. We do not test on animals during any stage of product development — never have and never will.