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Updated formula

SOS Hydra Collection

SOS Hydra Collection

Enriched with panthenol, phyto-squalane and mugwort stem cell extract to replenish dry, tight and dehydrated skin.

Enriched with panthenol, phyto-squalane and mugwort stem cell extract to replenish dry, tight and dehydrated skin.

New look. Renewed formulas.

Same beloved SOS care, now with improved formulas, refreshed packaging and even more replenishing actives to deliver soothing care for skin that needs comfort and moisture.

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24H hydration

Stronger skin-barrier support

More sustainable packaging

Improved clinical performance

Ladda video:

100%

felt immediately and intensely hydrated skin*

*Self-evaluation, 20 volunteers, 4 weeks of use 

Ladda video:

24h 

lasting moisture after one use*

*Instrumental test, 10 volunteers   

Ladda video:

100%

said skin felt intensely hydrated*

*Self-evaluation, 20 volunteers, 4 weeks of use. 

Ladda video:

+53%

increase in hydration levels after 20 minutes*

*Instrumental test, 10 volunteers.

Ladda video:

100%

gained a stronger skin barrier*

*Instrumental test, 10 volunteers, 4 weeks.

Ladda video:

+55%

more moisture after 20 minutes*

*Instrumental test, 10 volunteers.

More powerful ingredients

Phyto Squalane

Phyto-Squalane

Helps restore the skin’s protective layer, deeply hydrates, comforts and locks in moisture.

Panthenol

Panthenol

Helps strengthen and support the skin barrier while soothing and replenishing the skin. 

Mugwort Stem Cell Extract

Mugwort Stem Cell Extract

A powerful Nordic botanical extract known for its calming and soothing antioxidant properties.   

Frequently asked questions

SOS Hydra Recharge cream on model

1.

Daily necessity — moisturiser

1.

Daily necessity — moisturiser

Start with moisture and protection

Very dry skin?
Go richer.

If your skin needs more intensive nourishment, replace the cream with CICA Hydra Barrier Centella + Ceramides Rescue Cream, the richest formula in the collection.

-40%
Vanligt pris  €40,95 Försäljningspris  €24,57

Oily but still feels thirsty?

For oily or combination skin that feels tight or moisture-deprived, choose the lightweight SOS Hydra Balance Rose Jelly instead of the cream.

-50%
Vanligt pris  €37,95 Försäljningspris  €18,98
MADARA SOS Hydra recovery mask texture

Very dry skin?
Go richer.

If your skin needs more intensive nourishment, replace the cream with CICA Hydra Barrier Centella + Ceramides Rescue Cream, the richest formula in the collection.

-40%
Vanligt pris  €40,95 Försäljningspris  €24,57

Oily but still feels thirsty?

For oily or combination skin that feels tight or moisture-deprived, choose the lightweight SOS Hydra Balance Rose Jelly instead of the cream.

-50%
Vanligt pris  €37,95 Försäljningspris  €18,98

2.

Add serum

2.

Add serum

Layer up for 24h moisture

-50%
Vanligt pris  €40,95 Försäljningspris  €20,48
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Delivers intense, lasting hydration

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Strengthens and supports the skin barrier

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Leaves skin softer and smoother

-50%
Vanligt pris  €40,95 Försäljningspris  €20,48
-50%
Vanligt pris  €35,95 Försäljningspris  €17,98

3.

Add eye cream

3.

Add eye cream

Give the eye area dedicated care

-50%
Vanligt pris  €35,95 Försäljningspris  €17,98
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Intensely hydrates the eye area

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Nourishes and helps ease discomfort

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Softens the appearance of dryness-induced fine lines

Use it daily as an eye cream or apply a generous layer for 15–20 minutes whenever the eye area needs an intensive moisture mask.

4.

Add face mask for full treatment

Give depleted skin an intensive reset

Your routine, ready-made

You know what your skin needs. Now choose how far you want to take your routine. 

Daily essentials

Two everyday essentials for lasting hydration, moisture retention and skin-barrier support. 

-25%
Vanligt pris  €40,95 Försäljningspris  €30,71

Daily face + eye care

Build on your daily hydration with dedicated care for the delicate eye area.

-50%
Vanligt pris  €85,90 Försäljningspris  €42,95
Ladda video:

The complete
dry-skin routine

Daily hydration, dedicated eye care and an intensive treatment for the moments when dry skin asks for more.

-50%
Vanligt pris  €78,90 Försäljningspris  €39,45
-50%
Vanligt pris  €78,90 Försäljningspris  €39,45

Daily essentials

Lasting hydration

Moisture retention

Skin-barrier support

-50%
Vanligt pris  €78,90 Försäljningspris  €39,45

Daily face +
eye care

Daily hydration

Moisture retention

Targeted care for the eye area

-50%
Vanligt pris  €78,90 Försäljningspris  €39,45

The complete dry-skin routine

Hydration + moisture retention

Targeted care for the eye area

Intensive moisture treatment