What is your city
doing to your skin?
Answer 7 questions. Get a personalised skin stress profile based on where you live — backed by real environmental data.
Which European city do you live in?
How sunny is your city in summer?
How would you describe the air quality where you live?
How extreme are seasonal temperatures where you live?
How does the air typically feel?
Is your area typically windy?
How would you describe your skin type?
What is your biggest skin concern right now?
What is your age range?
Skin barrier function and natural SPF change significantly with age.
Which best describes your complexion?
This adjusts your UV vulnerability score — lighter skin has a lower natural SPF.
How much time do you spend outdoors on a typical day?
This adjusts your actual UV and pollution exposure.
When does your skin feel most stressed during the year?
Your Skin Stress Profile
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Skin Stress Level
Your 3-Step MÁDARA Routine
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Shop Your Recommended Routine →Results are based on environmental data and general skin science. This tool does not provide medical advice and is not a substitute for professional dermatological consultation. Product recommendations are suggestions only — individual skin response varies. Results generated by this tool may not be fully accurate. For personalised advice, consult a dermatologist.
Many believe that the skincare routine primarily determines skin health, but the reality is more complex and geographical. The country and city where you live, as well as the season and air quality, sometimes influence your skin in unpredictable ways.
Environmental and external factors affect skin health, including UV radiation, humidity, wind, and air pollution. The condition of the environment largely determines the degradation of the skin barrier, accelerates ageing, causes inflammation, and increases disease risks. Nearly 90% of non-melanoma skin cancer cases are caused by ultraviolet radiation, which makes it classified as a Group 1 carcinogen (D'Orazio et al., 2013). PM2.5 particles induce oxidative stress in skin cells and drive chronic low-grade inflammation (Dijkhoff et al., 2020). Furthermore, Engebresten et al. (2016) in the Journal of the European Academy of Dermatology and Venereology concluded that both low and high humidity in the external atmosphere harm the skin barrier function and intensify skin inflammation.
Nevertheless, a thorough study at the European city level has not been conducted that would index and translate this scientific knowledge into an easy-to-grasp, season-by-season ranking, while also providing a tool to determine which skincare products would be best for your skin. At Madara Cosmetics, we decided change that. We analysed 131 European cities, using five environmental metrics across all four seasons to construct a Skin Stress Index that represents the real environmental pressure residents of each city experience throughout the calendar year.
Key Insights at a glance
• Seville, Spain, takes the top spot for summer skin stress with a score of 77.03/100 - peak UV of 2.62, temperatures hitting 36.5°C, and summer air so dry it barely reaches 27.91% humidity. A tough combination for skin health.
• Valletta, Malta, ranks 4th in summer (74.46) and 3rd year-round (51.38) - the only Mediterranean island city in both top rankings - with persistent UV, fluctuating humidity, and moderate pollution across all seasons.
• Turin and Milan, Italy, look unremarkable in summer, but not in winter. PM2.5 means reach 49.0 and 52.15 μg/m³ respectively, nearly 10 times the WHO annual guideline, driven by the Po Valley's notorious pollution trap.
• Finnish cities own the safest summer spots - Oulu scores just 7.65/100, Tampere 10.53, Vantaa 15.60. Low UV, clean air, mild temperatures: the best conditions for skin health.
• Turin, Italy, leads the year-round ranking with an average score of 59.84. No summer relief offsets one of Europe's worst winter PM2.5 crises.
• The study reveals two distinct stressors. UV-led, across Southern and Mediterranean Europe in summer, and a cold-and-pollution combination hitting Central and Eastern Europe in winter.
• Spring is a surprisingly dangerous season for the skin. UV in Limassol and Athens in April already matches or exceeds the summer peaks recorded in Amsterdam and Copenhagen. Most people still haven't reached for SPF.
• Winter humidity follows the geography. Oulu, Finland, hits 93.69% RH in winter, Tallinn 93.3% - far beyond the skin-safe level. Meanwhile, Milan and Turin go in opposite directions, with indoor heating making the air dangerously dry amid record pollution levels.
How We Calculated The Index
We have developed an objective and scientifically-based Skin Stress Index for comparing cities. The index combines data from five of the environmental stressors. The five metrics are each represented by a single city-wide dataset collected over the four seasons (Winter: Dec.-Feb., Spring: Mar.-May, Summer: Jun-Aug., Autumn: Sep-Nov.).
Each environmental index was normalized to a 1-100 stress scale, where 1 represents the lowest stress and 100 the highest. The relative humidity measure utilized a U-shaped formula that penalized deviations from the "optimal" range of 40-60%, following Engebretsen et al. (2016).
Image: Pixabay
Peak values were used for temperatures (not average indicators). Phenomena such as heat waves in the summer and extremely cold weather in the winter cause the most severe damage to the skin. The seasonal score was calculated by weighting all five metrics:
• UV During the peak hours: 30% (at 12:00 local time) - (main driver, while low doses are healthy and necessary for vitamin D production, higher doses are an established Group 1 carcinogen)
• Mean PM2.5: 25% (Fine particle pollution, the lower the better. strong mechanistic evidence for barrier disruption and oxidative stress)
• Peak Temperature: 20% (The mean of the hottest and coldest daily temperatures. During the summer, peak hot is used, during the winter, peak cold, autumn & spring - daily mean. Both heat and cold extremes have been es shown to impair ceramide synthesis and barrier integrity.ty)
• Humidity: 15% (both low and high RH linked to TEWL increase and inflammatory skin disease)
• Wind Speed: 10% (accelerates evaporative water loss; weakest independent evidence base)
Data sources: UV index - Copernicus Atmosphere Monitoring Service; PM2.5 - Copernicus Atmosphere Monitoring Service; temperature and wind - Copernicus ERA5-Land; humidity - Copernicus Climate Data Store. The full dataset for all 131 cities is available here.
Summer
Summer drastically changes the European skin stress map. The sunshine and warm temperatures of Southern Europe are what cause the most skin damage. UV radiation is the primary reason for skin stress during summer. It has an impact on two time scales simultaneously.
First, there is the immediate damage caused by sunburn, which can increase the risk of developing melanoma. Secondly, there is a gradual accumulation of photoaging and DNA mutations over time.
Compared with other 131 European cities we have studied, summer skin distress levels are higher than in any other season. Both climate type and latitude play a significant role in determining the skin distress experienced by residents of each city in the summer.
Top 10 Most
Skin-Stressed Cities
Skin Stress Index / 100
#1 Seville, Spain - Score: 77.03
Seville secures first place due to the combination of four pressure points. First, Seville has a peak Summer UV Index of 2.62, which can burn an unprotected fair skin in about 10 minutes during midday. Second, Seville's temperature peaks at 36.5°C, making it one of the hottest cities in our data set. Third, the PM2.5 mean is 10.08 μg/m³. This is twice the WHO's annual guideline of 5 μg/m³.
Fourth, Seville experiences low humidity. While the optimal humidity range is 40-60%, Seville averages 27.91%. Such a condition accelerates transepidermal water loss (TEWL).
Denda et al. (1998) demonstrated that when skin was exposed to relative humidity below 30%, there was a greater-than-normal hyperproliferative response to minor irritants, as well as faster skin barrier disruption than occurs with minor irritants at relative humidity above 30%.
#2 Murcia, Spain - Score: 76.30
Murcia is in the driest part of continental Spain. High temperatures (34.8°C), a low humidity of 27.64%, and a peak UV Index of 2.76 in summer severely affect the skin. The heat is so severe in this dry environment, as it combines with a very low humidity, and the body is unable to retain moisture. The Natural Moisturizing Factor (NMF) is continuously functioning to keep the skin moistened. Physiologically, exposed skin is under stress during the six-month period.
#3 Limassol, Cyprus - Score: 75.12
Limassol has the highest UV peak during the summer months among all locations (2.82). Due to its location in the eastern Mediterranean, Cyprus is exposed to high amounts of ultraviolet radiation because of low cloud cover and a high sun angle. This results in an amount of ultraviolet radiation per square meter of skin. The research conducted by Watson et al. (2016) for Seminars in Oncology Nursing confirmed that intermittent high-intensity UV exposures carry a stronger melanoma risk than low-level chronic exposure. Additionally, the average PM2.5 in Limassol of 10.84 μg/m³ and the average summer humidity level of 35.82% increase the overall skin stress level.
Image : Pixabay
The Summer UV
UV is ranked the highest in the summer index for a single reason. It is the only metric that causes damage that can never be repaired at the cellular level.
Oxidative stress from PM2.5, trans-epidermal water loss from increased humidity, and disruption of the cell membrane due to cold all have an impact and can be eliminated with appropriate measures.
DNA strand breaks and cyclobutane pyrimidine dimers formed as a result of UVB damage will be removed by the skin's nucleotide excision repair mechanism. However, the removal process becomes less efficient with age, and the accumulation of these alterations contributes to carcinogenic activity decades before they become visible.
All eight of the cities with the highest UV index during the summer months are located south of the 44th parallel. The 44th parallel is an important geographic location that marks a point where the UV index drops significantly. Oulu, Finland, has a UV index of just 1.58 for its summer peak, while Limassol has a UV index of 2.82. This represents about 80% more UV radiation delivered to the skin at midday during the same month and on the same continent.
UV affects the skin the most during summer from a biological perspective. In addition, it is the only environmental metric that has an irreversible effect at the cellular level. Still, oxidative stress from PM2.5, transepidermal water loss from high humidity, and ceramide dysfunction from cold can be minimized by taking appropriate measures.
5 Least
Skin-Stressed Cities
Several cities in Finland are some of the least stressful in Europe, and that's no accident. Low UV levels are affected by Finland's northern latitude and mild summer temperatures. Additionally, Finnish cities have low PM2.5 levels and humidity between 40-60%. All five metrics cause less stress on the skin. The summer skin-stress score of 7.65 for Oulu is the lowest among other European cities. Therefore, whether local or tourist, people expose themselves to the least stressful skin environment.
Summer Humidity
While Mediterranean cities cause skin stress through UV exposure and high temperatures, cities such as Bilbao (74.9%) and Liverpool (73.53%) experience high humidity. When the humidity is above ~70%, the stratum corneum becomes over-hydrated. This means that the rate at which dead skin cells naturally slough off slows down, and creates an environment where bacteria and fungi thrive.
Bilbao is among the top-15 most skin-stressed cities during summer with a final index of 62.93. It is primarily caused by excessive humidity and strong winds (3.5+ m/s for all Atlantic cities). According to Alexander et al. (2018), wind can increase the rate of transepidermal water loss both when it is dry and when it is humid, as it increases air movement on the skin and strips away the unstirred air layer, which limits evaporation.
Summer PM2.5
Air quality is usually better in most European cities during the summer months than in winter, largely due to lower levels of fossil-fuel and wood-burning emissions. However, the Iberian Peninsula is an exception, and PM2.5 levels in urban centers remain much higher than the World Health Organization guidelines suggest. PM2.5 concentrations of 11.83 μg/m³ in Porto, 10.94 μg/m³ in Barcelona, and 10.92 μg/m³ in Lisbon are significantly affected by both Atlantic sea-salt aerosols and vehicle emissions. A study published in JCI Insight by Kim et al. (2021) showed that exposure to a constant PM2.5 concentration has a measurable negative impact on the function of the skin's barrier layer via the AhR–TNFα–filaggrin pathway.
Winter
Despite UV, the main summer skin-stressor, being near zero during the winter, another problem appears: air quality and temperature. While every region experiences outdoor-indoor temperature fluctuations, as well as decreased humidity due to heating, Central and Eastern Europe sees a significant surge in fine particulate pollution. Based on our data, PM2.5 particle concentration is on average 2.17x higher in Europe in winter and 3.54x higher in Central and Eastern Europe.
The “leaderboard” looks completely different in Winter - they switch places with the least stressful summer cities. Mediterranean cities with the hottest summers have very mild winters, while Northern European cities with colder summers have much harsher winters.
Top 10 Most
Skin-Stressed Cities
#1 Turin, Italy - Score: 55.36
Turin’s PM2.5 averages 49.0 μg/m³ daily during the winter, which is 10x the WHO guideline, and the 3rd highest fine particulate concentration in Europe. Humidity at 86.03% - high enough to affect stratum corneum integrity and reduce the rate of desquamation. The coldest average is 0.9°C, which is much warmer than in Northern Europe, but still a little below the optimal level. Almost every metric of Turin is above the optimal level, which makes it “earn” its first place.
#2 Milan, Italy - Score: 54.36
High pollution and humidity; Milan’s situation is similar to Turin’s: PM2.5 averages 52.15 μg/m³ in winter, and humidity is around 84.19%. Milan falls behind by 1 point in the skin-stress ranking because it’s warmer and a little less humid. However, its fine particulate concentration is 3.4x higher than the European average and the 2nd-highest in the whole dataset.
#3 Bucharest, Romania - Score: 53.74
Bucharest ranked 3rd due to the combination of high pollution and cold weather. Fine particulate matter averages 43.6 μg/m³, with peaks of 183.1 μg/m³, 4th-highest in the entire dataset. On average, the temperature drops to -1.3°C, and the humidity averages 75.47%, which is above healthy levels for skin but not as critical as pollution levels.
Image : Pixabay
Winter PM2.5 Problem
PM2.5 peaks in winter across most European regions, especially Poland and the Balkans. Kraków records the highest PM2.5 level with 54.23 μg/m³, followed by Milan (52.15), Turin (49), and Bucharest (43.6 μg/m³). While Krakow records the highest mean, it also has the highest peak PM2.5 level at 271 μg/m³, followed by Warsaw with 262.1 μg/m³ - around 18 times more than the WHO considers a safe level.
Coal and wood use for heating are the most common sources of PM2.5 pollution. Dijkhoff summarized the epidemiological and mechanistic evidence of the effects of long-term PM2.5 exposure on skin: premature aging, increased pigmentation spots, and a higher incidence of eczema/atopic dermatitis.
Winter Humidity
During the winter season, humidity in the Northern European regions can reach almost 95% on average. Thus, despite cities like Tartu having very clean air, a relative humidity of 94.58% is becoming the next biggest skin stressor (as well as temperature, of course). When relative humidity is above 80%, the stratum corneum absorbs excess moisture, causing it to swell and weaken the lipid matrix of the stratum corneum.
5 Least
Skin-Stressed Cities
As mentioned above, several Southern European cities are considered the least stressful in Europe in winter. Mild weather, low heating, and optimal humidity levels create optimal conditions for skin health. The same latitude that drives severe UV stress in summer delivers the continent's most skin-friendly winter conditions.
Spring and Autumn
The two transitional seasons are not usually discussed in terms of their impact on skin health. In reality, both spring and autumn provide a "window" of increased vulnerability due to rapid shifts in environmental conditions, while skin care practices remain unchanged.
Spring experiences UV increases much faster than many people's SPF increases in response. In Limassol, Athens, and Nicosia, UV peak values for April are comparable to those of Northern European cities during their peak summer months. The springtime peak UV value for Athens is 2.22, equivalent to one full summer of UV exposure in either Amsterdam or Dublin. However, surveys have shown that sunscreen usage volume has decreased significantly from the summer vacation season to the rest of the year. At the same time, spring marks the first seasonal improvement in PM2.5 levels. Heating systems are turned off, and air quality improves. However, agricultural burning in Southern and Eastern Europe leads to a short-term counterpeak in PM2.5 levels in March and April.
Autumn represents the opposite challenge. As UV levels decrease, the heating season begins across Central and Eastern European countries. So do PM2.5 levels due to the beginning of solid fuel burning. Cities such as Krakow, Warsaw, Bologna, and Zagreb experience an increase in pollution by autumn, before the cold-weather season. The humidity level decreases as the temperature drops, and both dry indoor and outdoor air damage the skin. Thus, people need to take appropriate actions to keep their skin healthy.
The truth is, the UV pollution seasons are offset by approximately six months. During those transition seasons, routine gaps are most likely to happen. In many cases, people stop following their SPF habits in September as pollution begins its climb back up in the Winter. Similarly, many individuals discontinue using barrier-supportive skincare products they add in the Winter in March as UV radiation levels begin to recover.
The Most Skin-Stressed Cities Year-Round
Averaging scores across all four seasons reveals the cities with the highest overall environmental skin pressure and the most persistent.
Year-round index is the average of all four seasonal skin stress scores. Cities with consistently high pollution, UV exposure, and temperature extremes dominate — regardless of season.
In Turin, Italy, there is no season when the environmental impact on skin is low-stress: in summer, it’s hot; in winter - polluted. During the summer, UV peaks at 2.63 (#17 highest), PM 2.5 drops to 10.05 μg/m³ (still above optimal). When winter comes, it surges to 49, while humidity increases to 86.03%. Three out of four seasons place Turin in the top tier of skin stress.
Conclusion
The most skin-stressed cities are not just the sunniest, or the coldest, or the most polluted. Each season, they “offer” a new stressor: high UV, pollution, or humidity, as well as combine multiple problems during one season. The environmental stress is seasonal, city-specific, and, most probably, invisible until the damage is already done.
Understanding your environment and what it requires for your skin throughout the year is key to an effective approach to skin health. The Skin Stress Index is a step toward making that understanding concrete and actionable for residents across Europe.
Methodology
City selection: 131 European cities across 30 countries (EU + UK + CH).
Data sources:
• UV index (average and peak at solar noon) - Copernicus Atmosphere Monitoring Service (CAMS);
• PM2.5 (seasonal mean and peak concentrations) - Copernicus Atmosphere Monitoring Service (CAMS);
• temperature (seasonal averages and peak hot/cold values) - Copernicus ERA5-Land;
• relative humidity (seasonal averages) - Copernicus Climate Data Store;
• wind speed (seasonal averages) - Copernicus ERA5-Land.
• All data covers a multi-year recent period to account for inter-annual variability.
Seasonal definitions: Winter = December-February; Spring = March-May; Summer = June-August; Autumn = September-November.
Normalisation: Each metric was normalised to a 1-100 scale using min-max scaling within each season. For humidity, we applied a U-shaped formula, penalising deviation from the 40–60% optimal relative humidity band in both directions. For temperature, peak values (hottest in summer, coldest in winter) were used rather than seasonal averages, as extremes drive the physiological skin stress.
Weighting:
• UV Peak (30%),
• PM2.5 (25%),
• Peak Temperature (20%),
• Humidity deviation (15%),
• Wind Speed (10%).
Weights reflect evidence strength for skin impact: UV is classified as a Group 1 carcinogen with definitive dose-response evidence (D’Orazio et al., 2013; Watson et al., 2016); PM2.5 has strong mechanistic and epidemiological support (Dijkhoff et al., 2020; Kim et al., 2021); temperature extremes are well-evidenced in barrier biology (Engebretsen et al., 2016; Hui-Beckman et al., 2023); humidity has evidence for skin impact at both extremes (Denda et al., 1998; Engebretsen et al., 2016); wind carries the weakest independent evidence base.
Year-round average: The year-round figures presented represent the arithmetic mean of the four seasonal scores and are provided for contextual comparison only. They are not intended as a primary ranking.
Limitations: Scores represent city-level averages and do not account for within-city microclimate variation. Individual skin response varies significantly based on skin type, genetics, and behaviour.
Scientific References
D’Orazio, J., et al. (2013). UV Radiation and the Skin. International Journal of Molecular Sciences, 14(6), 12222. https://doi.org/10.3390/ijms140612222
Dijkhoff, I.M., et al. (2020). Impact of airborne particulate matter on skin: a systematic review. Particle and Fibre Toxicology, 17, 1. https://doi.org/10.1186/s12989-020-00366-y
Kim, B.E., et al. (2021). Particulate matter causes skin barrier dysfunction. JCI Insight, 6(5). https://pmc.ncbi.nlm.nih.gov/articles/PMC8021104/
Engebretsen, K.A., et al. (2016). The effect of environmental humidity and temperature on skin barrier function and dermatitis. Journal of the European Academy of Dermatology and Venereology, 30(2), 223–249.
https://doi.org/10.1111/jdv.13301
Denda, M., et al. (1998). Low humidity stimulates epidermal DNA synthesis and amplifies the hyperproliferative response to barrier disruption. Journal of Investigative Dermatology, 111(5), 873–878. https://pubmed.ncbi.nlm.nih.gov/9804352/
Watson, M., et al. (2016). Ultraviolet Radiation Exposure and Its Impact on Skin Cancer Risk. Seminars in Oncology Nursing, 32(3), 241–254. https://pmc.ncbi.nlm.nih.gov/articles/PMC5036351/
Park, M., et al. (2023). Effects of winter indoor environment on the skin. Skin Research and Technology. https://pmc.ncbi.nlm.nih.gov/articles/PMC10264749/
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